Dreams Do Come True: Einstein Bros. Bagels Tests First-Of-Its-Kind Bagelrito
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Dreams Do Come True: Einstein Bros. Bagels Tests First-Of-Its-Kind Bagelrito

Bagel Meets Burrito for a Portable Breakfast that’s Big, Bold and Easy to Hold

October 14, 2019 // Franchising.com // LAKEWOOD, Colo. - Einstein Bros.® Bagels announced it is testing a new first-of-its-kind bagel innovation, the Bagelrito. Constantly pushing the boundaries of the classic bagel, Einstein Bros. Bagels has taken it to the next level with a new spin on the classic breakfast burrito. The new Bagelrito is a substantial breakfast chock-full of flavor that’s easy to eat on the go. It’s loaded with two cage-free eggs, thick-cut bacon, turkey sausage, three cheeses, hash browns, salsa and green chilies in a flour tortilla, all hand-wrapped in Asiago bagel dough and baked fresh.

The Bagelrito will be available at five test locations in the Denver area for a limited time, including:

  • 555 N Broadway in Denver
  • 8246 W Bowles Ave. in Littleton, Colo.
  • 120 Wadsworth Blvd. in Lakewood, Colo.
  • 14401 West Colfax Ave. in Lakewood, Colo.
  • 9392 Sheridan Blvd. in Westminster, Colo.

On Friday, Oct. 18, Einstein Bros. Bagels is calling all bagel and burrito lovers to experience the Bagelrito at the Denver test stores and share their feedback. All guests who order a Bagelrito by 10 a.m. at any test location will be entered to win free bagels and shmear for an entire year, with one winner per location. In addition, Bagelrito purchasers can fill out a survey about the product in exchange for a free egg sandwich on their next visit, so everyone is a winner.

“As the ‘King of Bagels’, we are constantly pushing the envelope and testing boundaries when it comes to menu innovation to meet guest expectations, and we’ve found the Bagelrito to be the best of both bagel and burrito worlds,” said Chad Thompson, Chief Baker and VP of Menu Innovation at Einstein Bros. Bagels. “The Bagelrito is portable and hearty enough to fill you up. It’s the first breakfast item to truly disrupt the category, rivaling the classic breakfast burrito and I can’t wait for everyone to try it.”

For more information, visit www.EinsteinBros.com.

About Einstein Noah Restaurant Group, Inc.

Einstein Bros.® Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company also known for Caribou Coffee®, Bruegger’s Bagels®, Noah's New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that's always baking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and premium double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit www.EinsteinBros.com.

Media Contact:

Madison Fletcher
(713) 444-2076

SOURCE Einstein Noah Restaurant Group, Inc.



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