RockBox Fitness Signs Three-Location Deal for North Carolina
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RockBox Fitness Signs Three-Location Deal for North Carolina

Boxing and kickboxing fitness concept eyeing Chapel Hill, Raleigh, Durham

October 28, 2019 // // CHARLOTTE, NC - RockBox Fitness - a state-of-the-art fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts - has recently signed a development deal for three North Carolina locations in the Triangle area.

All three studios will be owned and operated by local resident Jeff McFarlane. While there are no set addresses at this time for the new studios, McFarlane is eyeing Chapel Hill, Raleigh and Durham as potential sites for his RockBox locations.

“RockBox is a tremendously exciting brand that is on the verge of a major break-out,” said McFarlane. “RockBox is a great opportunity to use my experience to help grow the brand while simultaneously delivering life-changing results to our loyal members. The sense of community that RockBox provides is unmatched in the fitness industry.”

While this is McFarlane’s first franchise venture, he’s an experienced entrepreneur who looks forward to scaling the RockBox brand in the Triangle area. In 1996, McFarlane founded IT Xchange, a company that would eventually be rebranded as a part of Xchange Technology Group and would operate globally in 12 countries. He currently is the Group Chief Executive Officer of Damovo, an international Information and Communication Technology service business.

Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program – boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.

“As RockBox continues to expand across the country, our primary focus is to create an environment where members of all fitness levels feel comfortable pushing themselves to the limit and achieving their goals,” said Roger Martin, the CEO and Co-Founder of RockBox Fitness. “Franchise partners like Jeff that are passionate about our brand and our mission are vital to our success. We are proud to add him to the RockBox team.”

RockBox has four different membership types from which to choose, ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.

For more information about RockBox, visit

About RockBox Fitness

Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and functional weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood-altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 15 successful studios open and operating throughout the country and numerous others in various stages of development. For more information, visit

SOURCE RockBox Fitness


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