Silvercrest Launches Booking Notification Augmentation To Their Proprietary Local Marketing Automation Platform
With Proprietary and Programmatic Media Placement Notices, Silvercrest Creates Solution to Brand and Individual Media Buy Management.
November 05, 2019 // Franchising.com // LOS ANGELES, CA - Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, without any platform fees.
Silvercrest launches a new development to LMap that allows brands and franchisees to monitor their media buys via calendar notifications to seamlessly help planning and offer management.
There are two components to this notification program. If a location purchases media for an immediate timeframe, a calendar notification will accompany the receipt which will programmatically create a calendar notification when the media will be in-market. This enables locations to plan for both traffic and staffing, as well as eliminate the onus of tracking in-market dates.
If the brand is planning for the year, an alternate work-flow is generated. As the in-market timeframe of the media buy approaches, an email confirmation for payment is sent to the location, and at the time of media purchase, the same calendar invite for in-market notification will be sent.
No other platform provides this level of planning and notification for impromptu or planned media tactics.
“We listen to our brand networks and create solutions that exceed expectations,” says William Rodriguez, President and Co-Founder of Silvercrest.
Silvercrest is a technology company dedicated to delivering sophisticated marketing and media solutions. Silvercrest was founded in 2011 by William Rodriguez and Ryan Gesler who realized a growing need for franchises to access marketing and media efficiently, teaming up to create Silvercrest, an agency dedicated to delivering brand solutions for franchise and multi-unit organizations with the combination of proprietary technology, customer data, marketing needs, and media buying, harnessed in one sophisticated yet simple platform: LMap.
Silvercrest’s technological innovation and custom-built tools can simplify franchise brand’s national and local marketing needs. LMap is the only platform that allows brands to manage and access all of these needs from one portal: Territory Analysis, Media Planning & Buying, National Ad Budget Tools, Creative Customization, Print-On-Demand, Coupon Bar Code Scanning, Grand Opening Automation, Specialty Products & Apparel, Email Marketing, Social Media Management. Powering this is their Local Marketing Automation Platform (LMap) which is a user-friendly, cutting-edge cloud-based system without any platform fees.
Chief Marketing Officer