Edible® Names Cindy Mockler Vice President of Innovation
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Edible® Names Cindy Mockler Vice President of Innovation

Mockler has been a part of the Edible team since its founding 20 years ago

December 05, 2019 // Franchising.com // ATLANTA - Edible®, the world’s largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, has named Cindy Mockler Vice President of Innovation. Mockler has been with the brand since its first store opening in 1999.

In her new role, Mockler will spearhead new product development, studying trends to identify how the brand can introduce new products and packaging to strengthen store locations and increase revenue.

“For the last 20 years, Cindy has worked endlessly to bring unique innovation to Edible,” said Tariq Farid, Founder and CEO of Edible. “From running several corporate store locations, to becoming a full-time product developer and then managing product development and food styling, there truly is no better person to take on this leadership role. With Cindy’s exceptional talent and expertise, I am confident in her abilities to help bring Edible to the next level as we continue to innovate and mold the brand for the future.”

In her most recent position with Edible, Mockler served as the Manager of Product Development and Food Styling. In this position, she worked to create new products and arrangements as well as processes, equipment and styled food for brand commercials.

“In my two decades of experience with Edible, I have realized how rewarding it is to be able to create and bring to life an assortment of products that first began as mere ideas,” said Mockler. “I’m honored to have been a part of such an iconic brand for so many years, and I look forward to leading continued innovation of the brand for the future in my new position.”

About Edible Brands®

Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™ and fresh fruit smoothies can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada.

Media Contact:

Lauren Caracciolo




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