Roy Rogers® Partners With Singer EVI For Equipment Consolidation
New Relationship will Improve Service, Reduce Costs and Optimize Equipment Packages as Legendary Brand Prepares to Renew Expansion Efforts
December 05, 2019 // Franchising.com // FREDERICK, Md. - Roy Rogers® Restaurants announced today that it has partnered with Singer EVI to provide equipment fulfillment and kitchen design support for its existing and future quick-service restaurant locations.
Roy Rogers Restaurants celebrated its 50th anniversary in 2018. Since then, the company has been focusing intently on investments to strengthen its operations, infrastructure and both its consumer and franchise offerings in preparation to mount an aggressive expansion campaign. The company has added nearly half a dozen new executives who are seasoned experts in restaurant operations and marketing. It has added new and improved menu items, forged new partnerships to add or improve delivery, site selection, food distribution and marketing, introduced a new restaurant design and evaluated every aspect of its business to identify opportunities for improvement. In 2020, the company plans to roll out upgrades to its kitchen and storage formats and kick off a renewed expansion initiative fueled by franchise growth.
Jeremy Biser, executive vice president of Roy Rogers Restaurants, said that the new partnership with Singer EVI will play a critical role in those plans. “Singer EVI has nearly 30 years of commercial foodservice experience and an extensive nationwide client list including quick-service and full-service restaurants,” he said. “The company has well-established relationships with manufacturers to ensure that we can readily obtain the best equipment at the best price. Our new alliance will help us reduce initial and ongoing costs and optimize our equipment package, while also providing top notch service to our existing and new franchisees.”
“We’re honored to be adding Roy Rogers to our distinguished list of clients,” said Tom Lawson, president/founding partner of Singer EVI. “Like our company, the chain has a long-held tradition of community involvement and a focus on growth through quality people, products and service. We look forward to a long-lasting relationship supporting Roy Rogers as it expands and looks to maximize performance and profitability.”
About Roy Rogers® Restaurants
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers. Roy Rogers is also known for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.
Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 24 franchise restaurants in six states. Qualified franchise investors are now being sought to develop the beloved brand in markets throughout the MidAtlantic and Northeast.
GRiP Communications LLC
SOURCE Roy Rogers® Restaurants
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