Edible® Names Scott Wakeman Executive Vice President of Marketing
Wakeman to lead global marketing strategy and execution for Edible Brands
December 09, 2019 // Franchising.com // ATLANTA - Edible®, the world’s largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, has named Scott Wakeman Executive Vice President of Marketing.
In his new role, Wakeman will lead global marketing strategy and execution for Edible Brands. He will be responsible for managing and building a team that will develop a strategic marketing plan that integrates strong vertical marketing programs as well as generation strategies.
“Edible is evolving, and we knew finding the right leader to fill this role was critical as we continue molding the Edible brand for the future,” said Tariq Farid, Founder and CEO of Edible. “Scott joins us as an accomplished executive with the kind of talent and expertise we need to continue pushing forward as we begin introducing innovative programs designed to drive new business for the brand.”
In his most recent position, Wakeman served as Vice President of Marketing for Checkers & Rally’s Restaurants. For this organization, Wakeman led the 900-restaurant chain’s advertising, field marketing and media strategy. Prior to his time with Checkers & Rally’s, Wakeman held various marketing and management positions with esteemed brands including the Houston Astros, Barcardi, L’Oréal and Colgate-Palmolive Co.
“Edible is an iconic brand with exciting initiatives in place for 2020, and I’m honored to play a part in helping to launch the brand into its next phase,” said Wakeman. “There is much work to be done from a marketing perspective to ensure that Edible as it is today aligns with the brand image we want to convey to consumers, and I am eager to begin leading these efforts.”
Wakeman graduated from Emory University in Atlanta with a Bachelor of Arts degree in Political Science and later went on to earn a Master of Business Administration degree from Duke University in Durham, North Carolina.
About Edible Brands®
Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™ and fresh fruit smoothies can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada.
SOURCE Edible Brands®
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