Main Squeeze Juice Co. To Open 7th Houston Area Location
New Orleans-based franchise set for Fulshear
December 09, 2019 // Franchising.com // NEW ORLEANS, La. - With six locations open and operating throughout Houston, Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is opening their first Fulshear location.
Slated to open in January 2020, the store will be located at 6230 FM 1463 Road, and will be owned and operated by Justin LeBleu, a Fulshear local. It is the first of two locations to be owned by LeBleu.
“Main Squeeze will be an asset to the Fulshear community,” said LeBleu. “I wholeheartedly believe in the brand, from their mission to their products, and I know the community will feel the same. I’m hopeful it will become a new hub for the community to come enjoy our products and spend time with friends and family.”
LeBleu had worked in the oil and gas industry for ten years when his life took an unexpected turn. In 2015, he faced a major health scare after a hole in his esophagus allowed fluid to build up in his chest, causing his left lung to collapse. Through the entirety of his health scare, he could only eat one thing: smoothies. Now, he’ll be making his own. LeBleu knew that opening a Main Squeeze was the perfect next step for him and his family. He started his Main Squeeze journey by owning and operating the brand’s first mobile juicery in Fulshear, which served as the perfect training ground to opening his first store front.
“Running the mobile juicery was a great way to get to know the community and introduce them to all that Main Squeeze has to offer,” added LeBleu. “I couldn’t be more excited to serve in a new way through my first brick-and-mortar store.”
He believes in the products and knows the rest of the community will benefit from the juices and smoothies just as he has.
Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. It’s gluten-free and vegan menu offers a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
“Health begins and ends with how you choose to fuel your body and your lifestyle,” said Nieto. “We strongly believe in reviving the idea of 'food as medicine' through our menu – combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way.”
To augment the company’s growth, Main Squeeze is seeking franchise partners who have a passion for wellness, clean eating, fitness, and community involvement. Including a franchise fee of $35,000, the total investment to open a 1,300-1,800 square-foot Main Squeeze Juice Co. store ranges from $300,000 - $595,000. A typical location will seat 15-25 people, and will retain approximately 10-15 employees.
“Main Squeeze has unlimited growth potential as we can operate in literally any type of location where millennials or young professionals exist,” added Nieto. “From colleges and universities to sports arenas, airports and malls, we are poised to grow everywhere. In smaller footprints, Main Squeeze is a perfect complement to businesses such as fitness studios, coffee houses and health food stores.”
About Main Squeeze Juice Co.
Founded in 2016 and franchising since August of 2017, Main Squeeze Juice Co. is a New Orleans, Louisiana-based juice and smoothie bar franchise whose nutritionist-designed, superfood-inspired menu seeks to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals. With 12 locations currently open and operating, Main Squeeze Juice Co. will open nearly 50 additional franchisee- and corporate-owned stores throughout the Southeast over the next several years. For more information, visit www.mainsqueezejuiceco.com.
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SOURCE Main Squeeze Juice Co.