Former NFL Fullback Mike Tolbert Signs with RockBox Fitness
Three-time pro bowler commits to opening a studio in Charlotte’s SouthPark neighborhood
January 06, 2020 // Franchising.com // CHARLOTTE, NC - Former NFL fullback Mike Tolbert, once known for his powerful running style and short-yardage prowess, always flirted with the idea of having some kind of post-football boxing career. So it should come as no surprise that the three-time Pro Bowler is preparing to open a state-of-the-art boxing studio in the Charlotte area.
Together with his wife, Shianette, Tolbert recently signed a development agreement with RockBox Fitness, a Charlotte-based fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts. Though an exact address has yet to be announced, Mike and Shianette expect to open their studio in Charlotte’s SouthPark neighborhood this summer.
“I used to spend hours in the ring as way to step up my off season conditioning workouts. I loved it. Still love it. Can’t get enough,” said Tolbert, who always said he’d be doing something boxing related once his football career ended. “RockBox supports the incredible advantages of being fit. Not just in sport, but in our everyday lives. It’s this last point that encouraged me and Shianette to want to open a RockBox studio and share the experience with everyone who wants the same out of life.”
Shianette added, “RockBox is much more than just boxing. It’s more than just working out. It’s more than just a gym. It’s a reach-your-goals, live-life-out-loud, feel-good fitness community. Whether you’re at RockBox, at work, or out with family and friends – once you become a member, you’ll see that Rockbox becomes an attitude and a lifestyle.”
A ten-year NFL veteran, Tolbert was signed by the San Diego Chargers as an undrafted free agent in 2008. He played his first four seasons in the league for the Chargers, before signing as a free agent with the Carolina Panthers in 2012. By the end of his NFL career, which also included a one-year stint with the Buffalo Bills in 2017, Tolbert racked up 2,649 rushing yards, 1,861 receiving yards and 46 total touchdowns. He parlayed that production into three Pro Bowl honors in 2013, 2015, and 2016. In addition, he was named a First-Team All-Pro in both 2013 and 2015.
Shianette is a National University alum who graduated with a degree in Psychology and minor in Criminal Justice. For the past eight years, she has been a proud stay-at-home mom to her and Mike’s three children, ages eight, six and two. Having never previously committed to any sort of fitness regimen, Shianette came across a social media post about RockBox early last year and soon after joined one of the existing studios in Charlotte.
“Not only has RockBox helped me get in the best shape of my life, it has now provided an incredible business opportunity with purpose,” she said.
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
RockBox has four different membership types from which to choose, ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.
“Over the past several years, a growing number of athletes have transitioned from the bright lights of professional sports and become a rising presence in the franchise world, and we’re incredibly excited to welcome Mike and Shianette to our team,” said RockBox co-founder Roger martin.
For more information about RockBox, visit www.rockboxfitness.com.
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 15 successful studios open and operating throughout the country and numerous others in various stages of development. For more information, visit www.rockboxfitness.com/.
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