Red Roof® Room in Your Heart February
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Red Roof® Room in Your Heart February

Campaign Shares Love: When Guests Book a Room, Red Roof Gives Back

February 03, 2020 // // Columbus, OH - Red Roof®, the leader in upscale economy lodging, as part of its Room in Your Heart campaign, is sharing the love with two organizations in February: Flying Horse Farms, which provides magical, transformative camp experiences for children with serious illnesses and their families - free of charge - and the Neuroendocrine Tumor Research Foundation (NETRF) which funds promising research in order to discover cures and more effective treatments for neuroendocrine cancers. When travelers book a stay through February 29th using promo code “VP 627380” at any Red Roof Inn®, Red Roof PLUS+®, or a Red Collection® property, they will receive a 10% discount on the room rate and in turn the company will donate 5% to Flying Horse Farms and NETRF.

“Doing good is in our DNA at Red Roof,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “The Room in Your Heart campaign has been a resounding success. With Valentine’s Day in February, there is no better time for us to continue our giving campaign, honoring and donating to causes that are near and dear to us and helping those in need through programs, activities and research.”

Consumers can learn more about Room In Your Heart here. The campaign will benefit these two philanthropic organizations that provide special experiences, needed services, research and again, loads of love. 

“Talk about love! We are so thankful to Red Roof for their donation to our organization,” says Nichole Dunn, CEO/President, Flying Horse Farms. “Our medical specialty camp provides healing, transformative experiences for 900 children with serious illnesses, and their families, each year, free of charge. Red Roof’s kind and big-hearted monetary gift allows us to continue giving these children the freedom and care they so much deserve.”

“The Neuroendocrine Tumor Research Foundation thanks Red Roof, and its guests, for helping us to fund essential research to improve diagnosis and treatment of neuroendocrine cancer, which is uncommon and often misdiagnosed,” says Elyse Gellerman, CEO, NETRF. “On behalf of all neuroendocrine cancer patients and their families, our mission is to improve, extend, and save lives.”

Red Roof is encouraging travelers across the country to book direct and be a part of the Room in Your Heart campaign through February 29th at, by calling 800.RED.ROOF or by calling or booking at a specific property. Third Party Bookings are not eligible. Must book through, by calling 1-800-RED-ROOF or property direct. May not be combined with other discounts or offers. Subject to availability.

About Red Roof®

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit or call 800.RED.ROOF.

*Pet accommodations policy may vary at some Home Towne Studios by Red Roof locations.

Media Contact:

Andrea Thompson
Hill + Knowlton Strategies

SOURCE Red Roof®



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