Wayback Burgers Offers a Plant-Based Burger Just in Time for Lent
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Wayback Burgers Offers a Plant-Based Burger Just in Time for Lent

Fast-Growing Burger Franchise Launches New Impossible™ Melt for a Limited Time

February 10, 2020 // Franchising.com // CHESHIRE, Conn. - Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the nation’s fastest-growing burger franchises, is adding a new product to its menu, just in time for Lent.

Move over fish, the new plant-based burger craze offers a great alternative for the nearly 25 percent of Americans observing Lent.

Wayback Burgers will introduce the Impossible™ Melt on February 26 and it will be available for a limited time, through April 10 or while supplies last. This delicious melt starts with the Impossible™ plant-based patty, and features spicy garlic aioli sauce, topped with swiss cheese and sautéed onions, all sandwiched between two toasted, inverted buttered buns.

"Delicious meat made from plants, for meat lovers,” is how Impossible Foods describes its new burger.

“With the addition of this new product, Wayback Burgers is answering the call of guests who are increasingly adding plant-based alternatives to their diet, and there is no better time than Lent to try a new meatless option,” said Wayback Burgers President Patrick Conlin. “While we are excited about the launch of the Impossible™ Melt, we will never waver from our commitment to our traditional cooked-to-order beef burgers that people still love.”

With the demand for plant-based meat options growing - a nearly 80 percent increase in plant-based burgers consumed at restaurants, according to the NPD Group - Wayback decided to provide the Impossible option to guests but with a few unique twists: spicy garlic aioli sauce and two toasted, inverted buttered buns.

One thing that won’t change with any product is Wayback Burgers’ commitment to the highest quality levels, using only the freshest ingredients, and to unmatched guest service.

“Our limited-time offerings may come and go, or become a staple of our menu if we have great feedback from our guests, but every item at Wayback Burgers is made with uncompromised devotion to creating the best food and the best dining experience our guests will find in the category,” Conlin says.

For more information on Wayback Burgers and all 2020 promotions/limited time offers, please visit their website (https://waybackburgers.com/) and social media profiles - Facebook, Twitter and Instagram.

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time - when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in over 30 states with over 166 locations nationally and internationally in Argentina, Brunei, Sudan, Morocco, Saudi Arabia, Malaysia, and the Netherlands. Through its executed master franchise agreements, Wayback Burgers plans to open in 38 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Pakistan, Brunei, Bangladesh, Ireland; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and the Netherlands, with a pending letter of intent sent out to Germany.

For more information about Wayback Burgers, please go to https://waybackburgers.com/.

About Impossible Foods

Based in California’s Silicon Valley, Impossible Foods makes a delicious, nutritious meat and dairy products from plants – with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Media Contacts:

Graham Chapman
919-459-8157
gchapman@919marketing.com

Patrick Conlin
203-649-3387
pconlin@waybackburgers.com

SOURCE Wayback Burgers

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