Rita’s Italian Ice Commemorates 28th First Day of Spring with Fan-Favorite Giveaway
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Rita’s Italian Ice Commemorates 28th First Day of Spring with Fan-Favorite Giveaway

Rita’s Offers Free Italian Ice on March 19, 2020

March 05, 2020 // Franchising.com // Trevose, Penn. - Rita’s Italian Ice will hold their 28th annual First Day of Spring event on Thursday, March 19th. Following the tradition of giving away a free cup of their signature Italian Ice to every guest, Rita’s will dole out more than a million cups to kick-off the spring season.

Rita’s Italian Ice invites guests annually to usher in the new season for a taste of spring that conjures sweet memories for longtime loyalists. The brand truly owns welcoming springtime and the First Day of Spring holds a special place in the hearts of many that have created a tradition of attending the event each year. Since Rita’s guests make joining in on the First Day of Spring at Rita’s a rite of passage, the brand continues to grow its fanbase as more Italian Ice lovers come to experience the one of a kind event that signals the end of a long winter for many.

The brand’s growing group of enthusiasts can prove their loyalty to the Italian Ice authority by sharing their most extreme and passionate First Day of Spring memories, rituals and stories in Rita’s “First Day of Spring Fanatics” contest. The three most enthusiastic entrants with a supremely spirited tradition will win a dream trip only a true Rita’s fanatic could imagine. The three winners and their guests will travel to Rita’s headquarters for a day of behind the scenes fun.

The contest will begin February 18th and run through February 25th. Fanatics can enter the contest in the comments of the contest post located on Rita’s Facebook page by sharing their Rita's First Day of Spring memories, stories and traditions. The winner will be announced on March 4th.

“Our communities and loyal guests who have enjoyed the tradition year after year are what makes the First Day of Spring special. Almost thirty years into the event, new traditions are being built as guests that have grown up with Rita’s are bringing their children to their local Rita’s to celebrate flavor being in full bloom,” comments Linda Chadwick, Rita’s President and CEO.

Although guests can expect a free cup of Rita’s signature Italian Ice on the First Day of Spring, all Rita’s locations open by March 1st so true fans can skip the wait and get their favorite frozen treat before the giveaway on the 19th. For those on the lookout for what new topping Rita’s has to offer – NUTELLA® lovers rejoice! Guests can enjoy the new topping added to Rita’s lineup to kick off the 2020 season.

Originally founded in May 1984, Philadelphia firefighter Bob Tumolo enhanced his prized family recipe to include real fruit, named the product after his wife Rita, and Rita’s Italian Ice was born. Since then, Rita’s has staked its claim in the frozen treats industry by planting franchises across the country that offer a happy atmosphere, as well as set the standard for fresh and quality-driven Italian Ice.

About Rita’s Italian Ice

Rita’s Italian Ice opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now with more than 600 locations worldwide, guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita’s serves a taste of happiness with each delicious treat. For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visit www.ritasice.com.

Media Contact:

Lauren Bland

SOURCE Rita’s Italian Ice



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