Unity Rd. Sees Success with Franchise Brokers
The Dispensary Franchise Partnered with Three Franchisees, Totaling Eight Stores in Development, Thanks to the Franchise Broker Community
April 15, 2020 // Franchising.com // DENVER - Dispensary franchisor Unity Rd. tapped into the franchise broker community a year ago to bring an additional lead flow into its franchise development pipeline. That decision has paid off with 30 percent of the brand’s franchise placements coming from its broker relationships.
Over the past 12 months, the cannabis franchise has been building partnerships with different franchise broker groups by attending their conferences, meeting their members, presenting on Unity Rd. and educating the franchise industry about the cannabis space. Through these initiatives, Unity Rd. has signed agreements with three entrepreneurial groups who were introduced to the franchise development team from International Franchise Professionals Group (IFPG) franchise consultants. The Unity Rd. franchisees are planning to develop eight dispensaries across the United States.
Unity Rd. relies on franchise brokers to connect the franchise development team with qualified prospective franchisees.
“In my long career in franchising, brokers have always played a key role in franchise development,” said Unity Rd. VP of Franchise Development Justin Livingston. “The brokers we have the pleasure of working with are really among the best of the best! Cannabis deals are complicated; it takes a dedicated team to introduce the right entrepreneurs to a franchise opportunity that can change their lives in a way that’s unrivaled in franchising. With the complexity of cannabis franchising, brokers who really understand our unique concept can help move prospective franchisees across the finish line.”
Livingston added that the key to a healthy franchisor-franchise broker relationship is two-way communication. “We’re constantly talking to the franchise broker community – whether it’s keeping them updated on new cannabis markets opening up, our latest company news or general education on the industry. We also check-in with our main contacts regularly to make sure we’re taking advantage of all the opportunities they have available. And, when they offer new avenues to get in front of their members, we jump on them.”
The marijuana franchise launched in late 2018 and has multiple agreements signed with more than 10 entrepreneurial groups across the United States for development in Colorado, Michigan, Missouri, Massachusetts and Ohio, among other states.
“Unity Rd. has quickly become a top franchise opportunity among IFPG's nearly 600 Franchise Consultants,” said IFPG President Red Boswell. “They check every box for our matchmakers who are helping investors and executives in transition to find their next opportunity: a hot new market. Respected leadership team with decades in franchising. Incredible margins. World-class legal and operations support. No serious competition. Attractive commissions. Lots of available inventory. Great validations. No ugly litigation.”
Unity Rd. partners with industry newcomers, existing multi-unit franchisees who are looking to diversify their franchise portfolio as well as existing dispensary owners or operators. Total investments range from $1 million to $2.5 million, including a $100,000 franchise fee for a single unit or $250,000 for three units. Those interested in becoming a Unity Rd. franchisee should have access to a minimum $1 million in liquid capital. Franchisees may be owner-operators or passive owners with a designated, experienced manager running operations.
To learn more about Unity Rd. franchise opportunities, contact Tiarra Convento at email@example.com or 720-923-5262, or visit unityrd.com.
About Unity Rd.
Unity Rd., the retail brand of ONE Cannabis Group, is bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States - with duality of prowess in both industries to back it up. Built up from the legacy of Green Man Cannabis and infused with decades of franchise experience, the company helps eager operators enter the complex industry with ease. The marijuana franchise pioneer offers its partners the knowledge, resources, and ongoing support needed to compliantly and profitably operate a dispensary. Unity Rd. is powered by ONE Cannabis Group, which is a Colorado-based, vertically integrated cannabis company. Recently, it was named one of the top cannabis retail leaders in the nation by MJBizDaily magazine. It also recently became the first cannabis business to earn a Franchise Times Dealmakers award – a recognition presented to the boldest players driving mergers and acquisitions in franchising. For more information, visit unityrd.com.
SOURCE Unity Rd.
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