Edible® Introduces DIY Fondue
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Edible® Introduces DIY Fondue

Innovative new product line is launched to provide a fun, interactive family experience to enhance time spent sheltering in place

April 24, 2020 // Franchising.com // ATLANTA - By combining the unique aspects of its signature products with the creation of an interactive, at-home experience, Edible® today launched a new product line designed for current “Stay-At-Home” behavior and beyond: a line of DIY fondue kits featuring the brand’s Chocolate Strawberry Dipping Kit.

The DIY Fondue line, now available at edible.com and at all retail locations across the United States and Canada, is the latest example of how Edible has recently pivoted its standard business model to continue delivering products that are relevant to the needs of today’s consumers. Other recent initiatives launched by the brand include free delivery options and the introduction of fresh fruit and vegetable boxes to ensure produce reaches customers safely in their homes via no-contact delivery practices.

Edible’s full DIY Fondue product line includes:

  • Chocolate Strawberry Dipping Kit | $34.99 US - $39.99 CA
    This product consists of 12 fresh strawberries delivered with Edible’s® Dipping Chocolate and three toppings: mini sequin sprinkles, vanilla white crispies and crushed almonds.
  • Family Fruit Dipping Kit | $39.98 US - $52.98 CA
    This kit comes filled with fresh strawberries and bananas along with Edible’s® premium Dipping Chocolate.
  • Edible’s® Dipping Chocolate | $9.99 US - $12.99 CA
    Now available as an add-on to any of Edible’s® fresh produce boxes and bundles, Edible’s® Dipping Chocolate is created with real chocolate, real cocoa butter, and real vanilla.

About Edible Brands®

Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes and other treats can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada.

SOURCE Edible

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