Franchising.com Named #1 Lead Conversion Site by FranConnect
May 13, 2020 // Franchising.com // SAN JOSE, CA/ATLANTA, GA - In the world of business today, quality leads are more important than ever. With so many companies working with reduced sales staff and smaller budgets, sifting through hundreds or thousands of leads that never pan out is not an option. Sales departments must maximize their resources by finding qualified prospects to contact.
Franchising.com, hosted by Franchise Update Media, provided the highest-quality leads among the top franchise sales portals for calendar year 2019, according to the 2020 Franchise Sales Index Report from leading franchise management software provider FranConnect. This is the second consecutive year Franchising.com has proven the #1 source for prospect lead-to-deal conversions.
Franchising.com, devoted exclusively to franchise brands, had a prospect lead-to-deal conversion rate of 2.3% (up 27% from 1.8% the previous year). This is 2.5 times greater than the second-place portal, Entrepreneur (0.9%) and 4.6 times greater than third-place finisher Franchise Direct (0.5%). In fact, Franchising.com's score is greater than the remainder of the top five combined.
For greater context, Franchising.com's conversion rate was 7.6 times better than the average for all portals (0.3%) in the extensive survey. For additional perspective, the report found that nearly one-third of leads (29.1%) come from portals.
Franchising.com also rated in the top four sources for total deals and percentage of deals.
"I'd rather help franchisors get 100 high-quality leads than deliver 10,000 that never lead to or result in a sale," said Gary Gardner, Chairman of Franchise Update Media, home of Franchising.com, the world's leading franchise information site. "Today's business climate requires recruitment dollars to work as hard as possible for franchisors. Our motivation is to generate quality leads, not quantity, which is why we ask a low, monthly fee rather than a high cost per click."
The findings, representing aggregated and anonymized data from 597 brands, were announced April 30, 2020 during a webinar hosted by Keith Gerson, President of Franchise Operations at FranConnect.
About Franchise Update Media
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, five newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit Franchising.com.
Chairman, Franchise Update Media
SOURCE Franchise Update Media
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