RockBox Fitness Expands Arizona Footprint
Air Force veteran signs agreement for one location in Glendale, brand has three additional units slated to open throughout Phoenix area.
May 19, 2020 // Franchising.com // Glendale, AZ – RockBox Fitness – a state-of-the-art fitness franchise concepts that combines boxing, kickboxing, and functional training into high-energy group workouts – has announced plans to expand its presence in the Arizona market. This is the brand’s second deal in Arizona, and is for one location. In addition to the existing location in Phoenix, RockBox is slated to open three studios throughout the Phoenix area over the next several years, as well as the new location in Glendale.
The new studio will be owned and operated by local resident Steven Comas. Though addresses have yet to be announced, Comas is looking in the North Glendale and Surprise areas. The new location is slated to open later this year in the fall.
Comas is no stranger to the fitness industry. He is a certified Krav Maga instructor and currently owns his own Krav Maga studio in Phoenix. As an Air Force veteran himself, Comas also teaches Krav Maga at Luke Air Force Base in Phoenix. In addition to his fitness experience, Comas also owned a franchise location of a commercial cleaning business in New York City before moving to Arizona. With his knowledge of franchising and his love of fitness, Comas is eager to help further establish RockBox in the greater Phoenix market.
“RockBox is the most unique fitness concept in the franchise space, and I leapt at the opportunity to join the RockBox team,” Comas stated. “I am excited to combine my passion for fitness with my knowledge of franchising to help RockBox expand its presence in the Arizona market, and I look forward to opening my doors later this fall.”
Throughout the Covid-19 pandemic, RockBox has adapted and continued to provide services to members through the launch of RockBox Remote, an online workout portal to help members workout while quarantining at home. The portal provided members with access to nutritional guides, over 20 written body-weight workouts/circuits, accountability sheets, food journals, and checklists. It also provided members with the opportunity to stream live workouts and meet one-on-one with coaches.
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program – boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
“As RockBox continues to expand in markets across the country, our goal is to create an environment where members of all fitness levels feel comfortable pushing themselves to their limits and surpassing their goals,” said Roger Martin, Chief Commercial Officer and co-founder of RockBox Fitness. “Dedicated franchise partners like Steven that are passionate about our brand and our mission are incredibly important to our success. We are proud to add him to the RockBox team and look forward to seeing the positive impact his RockBox location will have on his community.”
RockBox has four different membership types from which to choose, ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio systems and nightclub lighting. RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 17 successful studios open and operating throughout the country and numerous others in various stages of development.
SOURCE RockBox Fitness
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