RockBox Fitness Continues Rapid Texas Expansion
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RockBox Fitness Continues Rapid Texas Expansion

Boxing and kickboxing fitness concept continues growing throughout the South, signs deal for first east Texas location.

May 26, 2020 // Franchising.com // Tyler, Texas - RockBox Fitness - the fight club-in-a-nightclub fitness concept that combines boxing, kickboxing, and functional training into high-energy group workouts - is excited to announce its first east Texas development agreement. RockBox has an existing location in Frisco, and is slated to open studios in Cypress and Flower Mound by the end of the year. This is the brand’s third development deal in the Lone Star State.

Husband-and-wife team Greg and Renee Branch will own and operate the newest RockBox Fitness location. Though an address has yet to be announced, the duo is eyeing sites in south Tyler due to the area’s recent growth. They are looking to open their studio later on this year in November.

Health and wellness have always been major focuses for Greg and Renee. Greg, has spent 14 years in the education field, holding various roles, including teacher, principal, and head baseball coach at Whitehouse High School, where he currently works. Renee has been a family physician for 18 years, and currently works at Tyler Internal Medicine Associates, where she specializes in health, wellness, and obesity. They were looking for a way to take their passion for health and wellness to the next level, which is how they became involved with RockBox Fitness.

“Health and wellness play such big roles in our lives and we wanted to share that with our friends and neighbors,” Renee stated. “Our lives revolve around helping people, and after connecting with RockBox, experiencing the workouts, and learning more about the brand’s mission, we knew it was the perfect fit for us and for the Tyler community.”

Throughout the Covid-19 pandemic, RockBox has adapted and continued to provide services to members through the launch of RockBox Remote, an online workout portal to help members workout while quarantining at home. The portal provided members with access to nutritional guides, over 20 written body-weight workouts/circuits, accountability sheets, food journals, and checklists. It also provided members with the opportunity to stream live workouts and meet one-on-one with coaches.

“RockBox’s hybrid workout of boxing, kickboxing, and functional training help provide real results to our members,” Greg said. “The workouts take place in motivating, and supportive environments to help people reach their goals and have fun improving their physical fitness. There is nothing else like it in the fitness industry and we are excited to play a part in the brand’s growth in Texas.”

Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.

“Our growth in Texas has been very impressive,” stated Roger Martin, Chief Commercial Officer and co-founder of RockBox Fitness. “Partners like Renee and Greg who are passionate about health, wellness and helping their community, are what RockBox Fitness is all about. We are excited to welcome them to the RockBox team and look forward to seeing them make RockBox a success in Tyler.”

RockBox has four different membership types from which to choose, ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.

About RockBox Fitness

Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio systems and nightclub lighting. RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 17 successful studios open and operating throughout the country and numerous others in various stages of development.

SOURCE RockBox Fitness

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