RockBox Fitness Inks Deal for First Louisiana Studio in Lafayette
Former T-Boys Tire & Automotive owners find new passion in boxing- and kickboxing-based workouts
June 04, 2020 // Franchising.com // CHARLOTTE, NC - RockBox Fitness is punching its way into Lafayette. The state-of-the-art fitness franchise - known across nine states for its combination of boxing, kickboxing, and functional training into high-energy group workouts - has signed an agreement for the development of one local studio.
Expected to open later this year in South Lafayette, the new studio will be RockBox’s first in Louisiana and will be owned and operated by Richie and Leslie Zimmerman.
No strangers to the local business community, the Zimmermans served the automotive repair, tire, and wheel needs of families in Lafayette as the owners of T-Boy’s Tire & Automotive for 12 years, before selling all three shops in August of last year. While they still own and operate Lafayette Car Wash on West Congress Street, they’re excited to bring something non-automotive to local residents.
“The local community has been incredibly good to us over the years,” said Leslie. “For more than a decade, we helped our neighbors with their automotive needs, whether for maintenance or a simple car wash. With RockBox, we hope to help those same neighbors reach new levels of fitness and strength that can transform their lives.”
Richie added, “You don’t have to have a deep interest in boxing. RockBox is much more than just boxing. It’s more than just working out. It’s more than just a gym. It’s a reach-your-goals, live-life-out-loud, feel-good fitness community.”
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
RockBox offers four different membership types from which to choose, ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and have years of experience boxing, kickboxing and training.
“We are excited to welcome Richie and Leslie to the RockBox family,” said RockBox CEO and co-founder Roger Martin. “As we continue to grow our brand, knowledgeable franchise partners like Richie and Leslie are vital to our success. They believe in our brand and our mission, and we are excited to see them grow their business.”
The local expansion comes at a time when RockBox is continuing to expand its national footprint. Today, there are 17 studios operating in nine states, more than half of which have opened in the last 18 months alone. In addition, there are nearly 30 additional locations in various stages of development across the country.
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio systems and nightclub lighting. RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 17 successful studios open and operating throughout the country and numerous others in various stages of development.
SOURCE RockBox Fitness
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