Jersey Mike’s Promotion Will Raise $1 Million For The Aaron Judge All Rise Foundation
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Jersey Mike’s Promotion Will Raise $1 Million For The Aaron Judge All Rise Foundation

June 29, 2020 // Franchising.com // MANASQUAN, N.J. - As the 2020 baseball season gets underway, All Star professional baseball player Aaron Judge is teaming up with Jersey Mike’s Subs to entertain fans and make a big difference in local communities.

As part of a new marketing campaign, Jersey Mike’s will donate $1 million to Judge’s ALL RISE Foundation, which inspires children and youth to become responsible citizens by engaging them in activities - from camps to reading programs - that encourage them to reach unlimited possibilities.

“For my ALL RISE Foundation to be the recipient of $1 million dollar donation from Jersey Mike’s is monumental for us,” said Judge. “Even if our organization impacts one kid, one family, it’s making a difference in this world and that’s what it’s all about for me.”

For this special promotion from June 29 through July 26, 2020, in conjunction with Pepsi and Lay’s, customers can order “Aaron’s Way,” adding chips and a fountain drink to their sub order for just $2.99. Fans can substitute a 20 oz. bottled drink for 50 cents more.

Customers who order Aaron’s Way will have access to exclusive content via a QR code on 22-ounce fountain cups that links them to a web page with the videos. The four fun and uplifting videos, one released each week, teach fans (exclusive content available here):

  • Aaron’s Way to Chew Gum
  • Aaron’s Way to Relax
  • Aaron’s Way to Talk Like a New Yawka
  • Aaron’s Way to Give Back with the ALL RISE Foundation

Aaron’s Way plays off Jersey Mike’s iconic Mike’s Way of ordering an authentic sub with onion, lettuce, tomato, a blend of olive oil and red wine vinegar, and spices.

A new commercial with the baseball star will air nationwide.

In May, Judge shared a personal message with student-athletes from 3,000 high schools across the nation as part of Jersey Mike’s first-ever Virtual Athletic Banquet to honor those who missed their spring sports season due to coronavirus. A streamlined version of the presentation for the public is available with inspirational messages from elite coaches and athletes.

Based on guidance from the CDC and public health authorities, only some Jersey Mike’s locations have reopened for in-store dining. Guests can place takeout orders in-store or for no contact pick-up at the door through Jersey Mike’s website or the Jersey Mike’s app. Delivery is available through the app or through third-party delivery partners.

About ALL RISE

The Aaron Judge ALL RISE Foundation focuses on developing positive character traits; provides awards and incentive programs in schools and local organizations to encourage and reward academic improvement and excellence; supports children and youth experiencing difficult health and family circumstances; and fundraising events to support ALL RISE Mini- Grants and Programs.

About Jersey Mike’s

Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. During the pandemic alone, franchise owners across the country have donated millions of sub sandwiches to healthcare workers, seniors, children and others. Also, this spring, the company donated more than $2 million to Feeding America.

SOURCE Jersey Mike’s

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