Big Frog Custom T-Shirts & More® Leaps to Assist Other Small Businesses in Re-Opening
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Big Frog Custom T-Shirts & More® Leaps to Assist Other Small Businesses in Re-Opening

High-Tech Garment Decorating Franchise Goes Above and Beyond, Develops Marketing Toolkit to Benefit Recovering Local Businesses as it Reopens Stores Nationwide

July 09, 2020 // Franchising.com // DUNEDIN, Fla. - Big Frog Custom T-Shirts & More®, a locally-owned, high-technology, garment decorating retail store franchise concept where customers have the freedom to design their own apparel, has begun the process of re-opening their 80 locations as the nation continues to progress in flattening the pandemic curve. In addition to providing its franchise system with the tools necessary to safely reopen to the public, the brand has taken the appropriate measures to support other retail and small business owners who were impacted; the Big Frog Franchise Group has developed its own Retail & Small Business Reopening & Marketing Toolkit.

The guiding light through the trying times induced by the unexpected pandemic was the outpour of compassion within local communities and beyond. The Big Frog Franchise Group is no exception - each location has turned to their communities, lending their support through various campaign and donation initiatives - including PPE materials, T-shirt fundraising programs to promote other small businesses and more.

The garment franchise isn’t stopping there. Now, as the nation begins to taste normalcy and small businesses start to open to limited capacities, Big Frog has come up with a new way to show their solidarity and support to their fellow local businesses by sharing its own strategy and approach. Business owners will have the ability to customize their plan so they can return to the public without having to completely reinvent the wheel. The free, marketing and re-opening toolkit includes the following:

  • Customizable reopening and marketing checklist
  • Big Frog sanitation and safety guidelines
  • Pre-designed “social distancing” floor decal signs
  • Pre-designed safety and sanitation signs

“As a franchise, we truly recognize the impact the pandemic has had on our partners, who are small business owners themselves,” said Tina Bacon-DeFrece, President and CEO of Big Frog. “We’re humbled to be able to truly speak to our mission as a brand in our commitment to lend a hand beyond our Big Frog network. We all need to continue to come together - just like we did at the beginning of the pandemic - and help each other through this process of opening our doors back up to the community, and that’s why we’re more than happy to offer our re-opening toolkit - to help others get back on their feet, safely and successfully.”

In addition to providing support to surrounding small businesses, Big Frog is committed to ensuring the safety of its consumers as the brand is abiding by the national and state guidelines mandated by the Centers for Disease Control and Prevention (CDC). This includes practicing social distancing by remaining six feet apart, operating at a minimized capacity, inserting sanitizing stations and advising customers wear masks. In order to achieve this, and to make sure local owners feel confident reopening, Big Frog has provided its franchise system with its own internal communications plan and an employee health policy.

Big Frog combines creativity with cutting-edge technology and brings a personalized service to local markets. The unique design technology makes it a fast, individualized and convenient service that leaps beyond competition. The brand’s Direct to Garment (DTG) printing bonds the dye to the fabric’s molecules, allowing products to be washed in both hot and cold water and with color-safe bleaching without risking fading, cracking or peeling of the image.

About Big Frog

Launched in 2008, Big Frog Custom T-Shirts & More® is a franchise concept specializing in custom decorated apparel with more than 80 locations nationwide. Big Frog looks to become the world leader in the $50 billion garment decorating industry and has received top industry awards including Franchise Business Review’s “Top 50” for Franchisee Satisfaction for the eighth year in a row. Each individually owned shop uses unique technology that brings imagination to life with endless design opportunities on T-shirts, sports shirts, tank tops, sweatshirts, hoodies, bandanas, onesies, dog clothes, jackets, mouse pads, sports gear, tote bags and more.

SOURCE Big Frog

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