Edible® is Ripe for Franchise Growth Around the Globe
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Edible® is Ripe for Franchise Growth Around the Globe

With New Franchise Development Team Members on Deck, Brand Launches New Store Prototype, Manage to Own Program and Global Development Plans to Boost Expansion Efforts

July 24, 2020 // Franchising.com // ATLANTA – Edible®, one of the world’s most beloved and leading gift and treat destinations, is reflecting on a record breaking six months. A resilient and essential business, the brand continues to attract inspired entrepreneurs, signing a total of 37 new franchise agreements since January. Now, with a larger franchise development team in place, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the US and to find new franchisees for 5 international countries between now and the end of the year.

“Now is the perfect time to join Edible®,” said Patricia Perry, vice president of franchise development. “Our founder, Tariq Farid’s, innovative nature can be found in all aspects of the brand. We have an entrepreneurial and experienced management team in place and same store sales have increased significantly year over year, 38% in April, 45% in May and 55% in June. We are always looking for ways to pivot and innovate with new products and partnerships while also increasing revenues for franchisees. My team is eager to bring in candidates who are extremely driven, heavily involved in their communities, passionate about providing exceptional customer experiences and eager to use a no limits approach to driving sales in their stores.”

The consistent store growth Edible has seen in the past year is in part due to several key members that have been added to the franchise development team. In March 2019, Patricia Perry, franchise industry veteran who has worked with brands such as Church’s Chicken, Krispy Kreme and Blink Fitness, joined Edible as vice president of franchise development and has brought on five additional members since then. This includes individuals focused on new sales, resales real estate and construction. Recently Alfred Naddaff, another key leader in the franchise industry coming from notable brands including Dunkin’ and Einstein Bros. Bagels, joined Edible® as director of franchise development.

With a brand-new store prototype rolling out which will provide visibility and transparency to the back of the house and a dynamic in store experience. Edible is remaining fresh and buoyant in a time of uncertainty. Deemed an essential business, the brand was able to keep the majority of stores open and revenue flowing as a result of its omni channel business format, contactless delivery and refrigerated vans to maintain its momentum. Recently, it also launched a “Manage-To-Own” program, allowing qualified candidates with a desire and passion to become entrepreneurs an opportunity to make an initial investment of $30,000, participate in extensive training and be awarded an Edible franchise.

Its sights are now set on expanding nationally and internationally with franchise operators that have a proven track record of success. The current growth markets in the United States are Alaska, Arkansas, California, Colorado, Florida, North and South Carolina, North and South Dakota, Montana, Oregon, Texas, Washington and Wyoming. Internationally, the focus is on Canada, China, parts of Europe, the Middle East and Mexico.

Those interested in opening an Edible franchise should be multi-unit operators with a proven track record of success within the franchise industry, deep ties to their community with the ability to invest between $173,660 and $409,700

About Edible Brands®

Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes and other treats can be ordered through any local Edible store or online. Edible has franchise opportunities available in a number of key markets in the United States and Canada.

SOURCE Edible Brands®



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