Pancheros Celebrates 28th Birthday With $2.80 Burritos
Fast-casual Mexican Restaurant Commemorates 28 Years in Business With Mobile App Offer for Loyalty Members
August 10, 2020 // Franchising.com // CORALVILLE, Iowa - To thank its dedicated fans for 28 years filled with queso, fresh-pressed tortillas and burritos better built, Pancheros Mexican Grill announced today an exclusive birthday offer for new and existing loyalty members through the Pancheros mobile app.
“For nearly three decades, Pancheros fans have continued to support our goal of providing a quality Mexican-inspired option in communities across the country,” said Rodney Anderson, president and founder of Pancheros. “This promotion is a way to show our appreciation, and we’re bringing it back to where it all started – the burrito!”
Beginning on Friday, August 14, through the 21st, new and existing loyalty users will have the opportunity to get their favorite better-built burrito for just $2.80. This one-time offer is exclusive to rewards members, and can be redeemed through the Pancheros mobile app.
The beginning of Pancheros dates back to 1992 when Rodney Anderson opened the brand’s first restaurant in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the brand’s pursuit of constructing a better built burrito launched Pancheros into an evolution based on simplicity and fresh-pressed tortillas.
Since its humble beginnings, Pancheros has earned a loyal following for redefining the standards of modern burritos by using fresh-pressed tortillas and perfectly-mixed ingredients with the help of BOB the Tool, a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite.
Amid its popularity, the brand has successfully grown from its roots and today a robust franchising program has led to 69 restaurants, with more in development.
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