BODYBAR Pilates Signs Agreement to Help Boston Find its Balance
Reformer Pilates Concept to Open First Studio in Boston
September 16, 2020 // Franchising.com // BOSTON - BODYBAR Pilates (BODYBAR), known for its use of core Pilates principals with a modern twist, announced today that it has signed an agreement to raise the bar in Boston with its first studio opening in New England.
The Reformer Pilates studio concept that has become a health and wellness hit in the Dallas - Fort Worth area is now elongating that enthusiasm into the Greater Boston area. Blending its focus on strength, toning and modern movement with a warm, welcoming, spa-like environment, BODYBAR creates an unmatched Pilates experience centered on fostering a destination where a community of members can come together daily to maintain sound mind, body and spirit.
“While pursuing my MBA, my interest was piqued in becoming an entrepreneur,” said Shawn Cousins, local owner of BODYBAR Boston. “As I learned more about the franchise business model, the appeal became even stronger to me. I’ve always had a passion for fitness, so I began looking to combine this passion with my entrepreneurial goals and learned about BODYBAR. It was a seamless fit.”
With more than a decade of experience in management consulting as well as in the asset and wealth management industry, Shawn brings a keen understanding of business operations and financial knowledge to his new franchise. He is excited to bring a modern twist on Pilates to New England.
The new BODYBAR location will be the first in Massachusetts and marks BODYBAR’s entry into the Northeast. Using core Pilates principals, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals.
“At BODYBAR, we’ve worked to build a fitness concept that values community at its core and our franchisees play a pivotal role in fostering that community,” said Matt McCollum, CEO of BODYBAR Pilates. “Shawn has the passion, business acumen and drive to ignite the Transform Your Body, Transform Your Life movement in Boston and we look forward to growing with him.”
From single-use equipment that is disinfected between each workout, to appropriate spacing of the reformers and ample time between classes, BODYBAR’s steadfast commitment to the safety of its members and employees remains top priority. Furthermore, it recently launched its virtual platform, BODYBAR Live. Those who do not currently feel comfortable stepping into the studio can book live streams on the platform or access pre-recorded classes on-demand.
Halfway through the year, BODYBAR continues to meet its 2020 expansion goals, now with presence in several cities across the United States including Austin, Houston and San Antonio in Texas as well as Kansas City, Oklahoma City, Phoenix, Tampa Bay and Salt Lake City.
About BODYBAR Pilates
Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes can be customized to any fitness level. With three studios open in the Dallas-Fort Worth area and four more openings planned before the end of 2020, BODYBAR Pilates is continuing to expand its presence nationwide.
For more information about BODYBAR Pilates, visit their website.
SOURCE BODYBAR Pilates
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