Dickey’s Barbecue Pit Ramps Up Domestic and International Expansion With Virtual Kitchens
The family-owned franchise partners with seasoned restaurateurs to open virtual kitchen locations in San Francisco, Las Vegas and across the Philippines and Myanmar
December 02, 2020 // Franchising.com // DALLAS - The San Francisco market can now enjoy Dickey’s Barbecue Pit as the world’s largest barbecue franchise opened their first two of eight virtual kitchen locations in the bay area during November.
Northern California residents and father and son restaurateurs John and Max Lee opened their first two Dickey’s locations in November and their initial openings are two of nine total virtual locations they plan to open in the U.S. The family franchisees have signed development agreements to open seven other virtual kitchen Dickey’s locations in the bay area and one more off-premise based unit in Las Vegas, NV.
In addition, the two are setting their sights on bringing Dickey’s, authentic Texas-style barbecue to the Southeast Asian countries of Myanmar, formally known as Burma, and the Philippines. Earlier this month, the Lees entered into a letter of intent with Dickey’s to develop close to 100 locations in both countries with the first one scheduled for the capital of the Philippines, Manila, around late next year.
“We’re proud to have this family team join our family brand and we look forward to a successful partnership sharing our fan-favorite barbecue with millions of new guests here in the U.S. and across the globe,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
SOURCE Dickey's Barbecue Pit
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