East Coast Wings + Grill Giving Back to Local Foodbanks Nationwide This Holiday Season
Full-Service Restaurant Franchise Partners with Campbell Soup Company for 2020 Giveback Initiative
December 02, 2020 // Franchising.com // WINSTON-SALEM, N.C. - The holiday season is a special time of year to reflect and give back to those in need, and this year, East Coast Wings + Grill is teaming up with an iconic food brand to bring support to local foodbanks across the country.
In partnership with the Campbell Soup Company, each ECW+G location nationwide will serve bowls of delicious Campbell’s soup while supplies last, as a limited-time menu item beginning Tuesday, December 8. In turn, 100 percent of the proceeds from each restaurant will go directly to foodbanks in their local communities.
“At East Coast Wings + Grill, we take a lot of pride in being an active pillar of the community,” said CEO Sam Ballas. “Thanks to help from a great partner in Campbell’s, this initiative allows us to not only support and give back to some really great organizations, but it also gets our guests involved in the process. It’s all about paying it forward, and none of this would be possible without their ongoing loyal support.”
Last year, the franchise system was able to collectively donate over $7,000 dollars to local food banks through its holiday give back promotion. This year, the restaurant owners are eager to surpass and more than double their contribution to community food banks with the help of their faithful guests.
For guests who want to give back by purchasing Campbell’s soup, please visit your local ECW+G and/or enjoy some soup on-the-go.
SOURCE East Coast Wings + Grill
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