Goldfish Swim School Opens Newest Location in Boise, ID
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Goldfish Swim School Opens Newest Location in Boise, ID

New Location Marks 1st School in Idaho as Leading Swim School Continues Rapid Expansion Across the Country with Strategic Franchise Partnerships 

December 15, 2020 // // Goldfish Swim School, the leading premier learn-to-swim concept, recently opened a new location in the state of Idaho. The Boise school, located at 1001 N Milwaukee St. provides swim lessons and water safety instruction to infants and children ages four months to 12 years.  The opening comes at a critical time as the American Academy of Pediatrics (AAP) warns of an increased threat in childhood drowning as a result of the pandemic. Families in the community now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment. 

Goldfish Swim School - Boise is owned by local residents, Emily and Andrew Wyckoff. As a result of opening amid the pandemic, the school has made adjustments to its sanitation procedures and is enforcing policies to ensure social distancing and to abide by Idaho’s Central District Health regulations. 

“Starting a business during a global pandemic is certainly not what we expected when we started out, but we are so grateful to have the opportunity to safely open our school and begin teaching swim lessons and water safety - both lifesaving skills that will help keep our community, friends and families safe,” said the Wyckoffs.

In line with the company’s core values, their number one focus will be educating children on water safety while teaching them how to swim and respect the water. The 10,000 square-foot school features a 25 x 70 ft. pool kept at a comfortable 90 degrees - and observation windows nearby for families to view their child's lesson. 

“We’re thrilled that the Wyckoffs have joined the Goldfish Swim School network,” shared Chris McCuiston, who co-founded the franchise with his wife Jenny McCuiston. “As we continue expansion throughout the country, it’s so important that we partner with community leaders who are just as passionate about water safety as we are. The Wyckoffs are aligned with our core values and we are confident his team will help make a true impact in their community, ultimately getting us one step closer to our goal of reducing the number of accidental drownings.”

The brand is seeking qualified, active and engaged individuals who are involved with their community, have a passion for water safety, and are hungry to dive into the world of franchising. Today, with 111 schools open and 135 in development, the franchise continues to seek new partners to develop throughout Canada as well as the southern and western region of the United States. Specifically, company executives see substantial growth opportunities in the English-Speaking provinces of Canada as well as California, Texas, and Florida where there is strong demand for the brand’s services. 

Prior to COVID, Goldfish Swim School regularly taught more than 138,000 children each week how to be safer in and around the water, and each school strives to be active within the community it serves. The brand is an official partner of the Lifesaving Society. The company is fully committed to spreading awareness on the importance of water safety with the support of Brand Ambassador Ryan Murphy, the recent launch of Goldfish RX - a program that provides resources to local pediatricians to support the updated American Academy of Pediatrics guidelines on drowning prevention, and providing free W.A.T.E.R Safety presentations to communities nationwide. 

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.  

About Goldfish Swim School 

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Prior to COVID, Goldfish regularly taught more than 138,000 students per week to swim and be safer in and around the water. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. They are currently in the process of expanding franchise opportunities throughout North America, with 111 schools open, and an additional 135 in development in 30 states and Canada.

SOURCE Goldfish Swim School


Media Contact:

Kelly McNamara
Fishman PR

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