Edible Brands® Names Carey Malloy Chief Financial Officer
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Edible Brands® Names Carey Malloy Chief Financial Officer

Malloy to oversee the financial departments for the parent company and its respective brands

January 06, 2021 // Franchising.com // ATLANTA - Edible Brands®, the parent company of Edible®, the world’s largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, has named Carey Malloy as chief financial officer.

As Edible wraps up a successful year despite hectic circumstances brought on by the pandemic, the company is moving rapidly into a new phase of product development and retail expansion. Malloy’s promotion from vice president of finance to CFO puts her in an ideal position to continue successfully leading the company’s finance department through the organization’s ongoing evolution.  

“Carey proved to be essential to our team in 2020, in a time when we were all unsure of the stability of the global economy,” said Tariq Farid, Founder and CEO of Edible Brands. “She has had years of experience, and I am proud of the shattering results her exceptional skills have delivered. If her work for us thus far is any indication of how she will serve as our CFO, I know Carey will only continue leading Edible to new heights.”   

Malloy joined Edible in 2019 as senior director of financial planning and analysis and was later promoted at the start of 2020 to vice president of finance. She oversaw Edible’s finance and accounting departments, which she will continue to do in an expanded capacity as CFO.

“I cannot think of a better way to ring in the new year than by expanding my position as the head of Edible’s finance team,” said Malloy. “With all of the exciting new developments Edible has in store, I am honored to play such a critical role in ensuring the company’s continued financial stability as we innovate and grow.”  

Prior to joining Edible, Malloy held leadership roles at ConAgra Brands and McDonald’s. She holds a CPA and graduated from Valparaiso University in Indiana with a Bachelor of Science in Business Administration, Accounting and Finance.

SOURCE Edible Brands®



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