PrimoHoagies Announces Significant Growth Plans for 2021
Twenty newly signed franchises will expand gourmet hoagie brand beyond 100-store milestone
January 07, 2021 // Franchising.com // WESTVILLE, NJ - PrimoHoagies, the casual restaurant known for its gourmet hoagies with high-quality meats and cheeses piled high on freshly baked rolls, today announced that it has recently signed agreements to open 21 new franchise locations. Founded in South Philadelphia in 1992, PrimoHoagies currently has 81 locations throughout six states. Additions in the following markets will expand the brand’s presence to over 100 stores:
- Baltimore, MD (one new store)
- Bergen County, NJ (four new stores)
- Essex County, NJ (two new stores)
- Hudson County, NJ (three new stores)
- Middlesex County, NJ (five new stores)
- Moorestown, NJ (one new store
- Pittsburgh, PA (five new stores)
PrimoHoagies prides itself on providing the highest quality ingredients, including Thumann’s gourmet meats and cheeses and its award-winning seeded rolls baked fresh in-store throughout the day – all prepared specifically for PrimoHoagies using recipes passed down through generations. The iconic hoagies, including the most popular Italian variety, also contain a secret blend of spices and locally sourced, fresh vegetables that deliver a memorable, made-to-order meal experience. The casual restaurant’s diverse menu features a wide variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, sides, chips, drinks, cookies, desserts, and more.
“My father, Nick Senior, co-founded PrimoHoagies Franchising Inc. as a way to grow the business while maintaining the small, family feel that is so central to our brand,” said PrimoHoagies Chief Executive Officer Nicholas Papanier, Jr. “It’s incredible to see so many franchisees recognize and appreciate the care and tradition that go into every PrimoHoagies sandwich and we look forward to bringing our hoagies and other delicious menu options to new customers throughout the country.”
The stores have achieved significant, increasing success even through the pandemic, thanks in large part to a business model that was predominantly takeout before COVID. By adding curbside pick-up and delivery options, PrimoHoagies was able to continue to serve its customers seamlessly. Catering has also been key to the company’s profitability; its hoagie trays are very popular for special events such as holidays and graduations, gamedays, beach trips, and corporate luncheons.
“We truly believe PrimoHoagies offers a unique opportunity for prospective franchisees looking to open their own business backed by the operational support and customer loyalty that come with a proven and beloved brand,” said Papanier, Jr. “Our franchisees work hard every day to ensure they are delivering the very best customer experience and enjoy the benefits of that commitment to quality.”
For franchise information, visit: www.ownaprimo.com
Originally opened in South Philadelphia in 1992, PrimoHoagies prides itself on serving the highest quality Thumann's meats and cheeses, sliced fresh, piled high, on their award-winning seeded bread. The company’s success is attributed to several factors contributing to the Primo difference including the quality and consistency that result in repeat, loyal customers and the commitment to only serving the freshest gourmet meats and cheeses through a diverse menu featuring dozens of specialty hoagies, unique and original to PrimoHoagies.
Headquartered in Westville, New Jersey, PrimoHoagies now has franchise locations open across Pennsylvania, Delaware, Florida, Maryland, New Jersey, and South Carolina.
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