Perspire Sauna Studio Expands In Atlanta With Two New Locations Opening Over The Next Two Weeks
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Perspire Sauna Studio Expands In Atlanta With Two New Locations Opening Over The Next Two Weeks

National infrared sauna franchise has sights set on 20 additional Atlanta-area studios, plans to bring 200 new jobs to the market

January 27, 2021 // // ATLANTA - Perspire Sauna Studio, the nation’s fastest-growing infrared sauna franchise, announced today that it will open two new Atlanta-area locations in the next two weeks in addition to its existing Buckhead location. The new franchise locations include the 1,500 square foot Virginia Highlands location which opens on January 25, and the 1,300 square foot Sandy Springs location which opens on February 1.

An additional 20 locations are planned for the market with 10 of those slated to open in the next two years. Each new location brings 8-10 new jobs.

“Atlanta is a reliable city for growth, there’s constantly expansion opportunities as the community stays relevant with major trends. Considering infrared sauna is one of the top wellness trends to date, Perspire has the opportunity to continue its expansion within the area,” said Lee Braun, CEO of Perspire Sauna Studio. “Despite the pandemic, Perspire continues to grow given our naturally socially distant approach. Each guest can still enjoy the many health and wellness benefits the experience has to offer in a safe and reliable manner.”

A visit to Perspire feels like a relaxing retreat, where guests can unwind with personalized entertainment all while experiencing the healing benefits of the infrared sauna. The holistic treatment combines the centuries-old practice of sauna therapy by raising the body’s core temperature, with modern-day science and technology, to provide guests with a comprehensive health and wellness alternative that complements and supports an active and healthy lifestyle. Unlike traditional saunas, infrared saunas provide a gentle, soothing therapeutic heat that promotes relaxation and stress relief, detoxification, improved sleep, and the added benefit of boosting your immune system.

For a limited time, founding membership pricing is available at the two new Atlanta locations through February 20, 2021, including the Relax Membership that includes four monthly sessions for $49 per month instead of $69, and the Detox Membership for unlimited monthly sessions for $119 per month instead of $149.

“After opening our first studio, we knew we wanted to expand even further - that’s how much we believe in the benefits of infrared saunas and the treatment guests experience at Perspire,” said Tiffany McKenzie Nuriddin, franchisee and owner of Perspire Sauna Studio in Atlanta. “Each session leaves you feeling refreshed from the inside out and you automatically feel the benefits directly after a session. I hope that from our expansion, we’re able to reach every Atlantan as we want everyone to experience this therapeutic and relaxing experience.”

Currently, Perspire has 13 open locations in California, Florida, Georgia, Nebraska and Texas. An additional 15 locations will open soon in new markets such as Arizona, Idaho, Iowa, North Carolina, Tennessee and Wisconsin.

For more information about Perspire in Atlanta, please visit

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and color light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel more refreshed after each session. Co-owned by Lee Braun and Ken Arsenian, Perspire's goal is to expand to major markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all.

Founded in 2010 and based in Southern California, Perspire currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit, and follow the brand on social media @perspiresaunastudio. For franchising information, please contact

SOURCE Perspire Sauna Studio 


Media Contact:

Taylor Tiner
Serendipit Consulting

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