Robeks Introduces Premium Toasts: Savory Avocado and Sweet Acai Almond Butter
Available now, these made-to-order toasts are the perfect complement to a delicious smoothie or juice
March 02, 2021 // Franchising.com // Los Angeles - The destination for creatively crafted fresh smoothies, juices and bowls, Robeks today introduces premium toasts including two savory fresh creamy avocado options and a sweet almond butter topped with a blend of Acai and Greek yogurt option. Flavorful and richly satisfying, these new toasts are the perfect complement to a wholesome breakfast time smoothie or afternoon juice on the go.
“Our guests make Robeks a daily destination for our juices and smoothies as a welcomed aspect of a healthful routine. We are thrilled now to offer a new menu category of premium toasts that are fresh, tasty and definitely craveable,” said David Rawnsley, President of Robeks. “This is truly the perfect complement to any of our existing menu items.”
The two avocado toast options start with perfectly ripe Hass avocados, hand sliced to order. The Classic is seasoned perfectly with lemon and olive oil, chili flakes, Pink Himalayan salt and pepper served on thick, airy lightly toasted sourdough bread. The Everything toast balances the avocado with Robeks own blend of savory ‘everything’ seasoning, Pink Himalayan salt and pepper, and topped with sliced cherry tomatoes on lightly toasted sourdough bread.
For those looking for a sweeter option, the Acai Almond butter toast features almond butter spread topped with a dollop of house-made Acai Greek yogurt spread and is layered with banana slices and dried blueberries then drizzled with honey.
“Selling a food item like avocado toast just makes sense for Robeks,” added Rawnsley. “Toast fits that bill because it’s a great add to a juice or smoothie, and it provides franchisees an opportunity to boost the check size of each guest.”
Rawnsley and the leaders of Robeks discovered the brand’s major opportunity to make smart entries into selling hot food by listening to its network of franchisees. Franchisees would often see a customer come in for a juice before grabbing a meal elsewhere. Now, that same customer can enjoy their juice with a premium toast designed to be enjoyed alongside the health food offerings.
The new menu items show the brand will remain relevant over time. Avocado toast represents a millennial favorite and something they’ll gladly spend $22 dollars to have delivered.
By planning out a smart way to increase the brand’s offerings into an exciting new sector with minimal complexity for store owners, Robeks has given the brand a fighting chance in a new segment and the ability to dominate for years to come.
Like any good plan for the future, Robeks’ new toast offerings are grounded in its past. Robeks is, first and foremost, a franchisee-centric company that values owner input. In evolving the toast concept, Robeks tested out the offering in several different stores and solicited input from franchisees and customers alike.
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