World Gym International Selects Life Fitness as a Preferred Partner
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World Gym International Selects Life Fitness as a Preferred Partner

Life Fitness will supply the globally recognized gym brand with equipment from its Family of Brands

March 24, 2021 // Franchising.com // ROSEMONT, Ill. - Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength and SCIFIT brands, in addition to its Life Fitness SPARC and Arc Trainer cardio products.

“It’s a new world out there, and our iconic past is shaping our vision for the future. Partnering with Hammer Strength and SCIFIT helps us provide the best options possible for our unique set of member demographics and their varied training needs,” said Jarrod Saracco, Chief Operations Officer for World Gym International. “The Life Fitness SPARC and Arc Trainer products give us more diversity and technology to help our everyday athletes achieve remarkable results while having a superior training experience.”

“World Gym has a long history of creating world-class exercise experiences for their members around the globe,” said Frank van de Ven, Vice President of Life Fitness International. “We are thrilled to partner with World Gym to provide their franchise owners and members equipment from some of our industry-leading brands to help bring these experiences to life. As the World Gym brand continues to expand globally, we are looking forward to being part of their continued success.”

Founded in 1976 by Joe Gold, World Gym has a legacy of keeping people fit and changing lives for over 40 years. Now with over 200 locations on six continents, World Gym is one of the most internationally recognized fitness brands. World Gym facilities offer members a wide variety of amenities, from premier cardio and strength equipment to personal training and group fitness classes.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.

About World Gym

The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations on 6 continents. To learn more about World Gym and franchise opportunities with this storied brand, please visit WorldGymFranchising.com.

SOURCE Life Fitness and World Gym

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Media Contact:

Dana Andreoli
T: +1-847-288-3366
E: dana.andreoli@lifefitness.com

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