Baskin-Robbins Launches New Oatmilk-Based Flavor of the Month
April 29, 2021 // Franchising.com // Baskin-Robbins’ new oatmilk-based and vegan-friendly* Flavor of the Month, Non-Dairy Strawberry Streusel, is a perfectly creamy, smooth and sweet scoop of plant-based goodness that replicates the indulgent experience of ice cream.
As the first major national ice cream shop to offer oatmilk-based flavors, the experts at Baskin-Robbins have been hard at work creating an oatmilk base that has the same smooth and creamy consistency of traditional ice cream with a slightly sweet oat flavor. The result is an oatmilk base that perfectly balances the strawberry, cinnamon granola and crumbly streusel in May’s Flavor of the Month - and delivers on the flavor experience that Baskin-Robbins’ guests love and expect.
“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
Baskin-Robbins’ new oatmilk-based flavor comes just two years after the brand’s first non-dairy flavors were launched in 2019. In addition to May’s Flavor of the Month, the brand is planning to release additional oatmilk-based flavors later this year.
The new Non-Dairy Strawberry Streusel can be put to an official taste test with “no contact” delivery with DoorDash or Uber Eats - and from May 17-23, guests can receive $5 off their first Baskin-Robbins order of $15 or more** on Uber Eats and Postmates, where Baskin-Robbins will be available beginning mid-May. Ice cream fans can also place an order online or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out or curbside where available.
*Baskin-Robbins’ Definition Of A Vegan Menu Item Is A Food Or Beverage With No Animal Sources: No Meat, Fish, Shellfish, Milk, Egg Or Honey Products, And No Enzymes And Rennet From Animal Sources. All Baskin-Robbins Menu Items (vegan And Non-vegan) Are Prepared In The Same Area. Baskin-Robbins Cannot Guarantee That There Will Be No Cross-contact Between Products Or Ingredients.
**Expires 05/23/2021. While Supplies Last. Taxes And Fees Apply. Minimum Order Of $15 Before Taxes And Fees Is Required. Limited To One Redemption Per Customer. Cannot Be Combined. Participating Locations Only.
SOURCE Inspire Brands
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