National Massage Franchise, MassageLuXe, to Accelerate Expansion in Texas
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National Massage Franchise, MassageLuXe, to Accelerate Expansion in Texas

Rapidly expanding premier day spa franchise to open at least 20 new locations in the Lone Star State.

May 19, 2021 // // TEXAS - MassageLuXe, a fast-growing massage and spa franchise delivering the highest standard of services in the membership-based massage, facial and waxing industry, has set its sights on Texas as the brand expands rapidly across the U.S. The franchise is looking for qualified applicants who are interested in starting their own business or seasoned investors looking to diversify their portfolio.

MassageLuXe is targeting Texas’ metropolitan areas, which are experiencing increased economic activity and population growth. Recent U.S. Census Bureau data show five of America’s 15 largest cities are in Texas, including Houston, San Antonio, Dallas, Austin, and Fort Worth. Six of America’s fastest-growing cities with populations of 50,000 or more are also in Texas, including Frisco, New Braunfels, McKinney, Cedar Park, Conroe, and Round Rock.

“We’ve identified the state of Texas as a market that is rife with opportunity,” says MassageLuXe CEO and President Mark Otter, who is leading the brand’s nationwide effort to more than triple franchise locations to 250 by 2025. “We know there are entrepreneurs in the Lone Star State who aspire to realize the dream of business ownership, and there are dozens of Texas communities where MassageLuXe is the perfect fit. Our proven business model is a low-risk investment capable of strong returns.”

MassageLuXe franchisees are beneficiaries of unmatched support and training from knowledgeable industry professionals who help ensure success in booming markets. Spa owners also have access to top-of-the-line management software to help coordinate each part of their business. MassageLuXe has a location in Southlake, Texas and has room to grow in markets statewide.

Economists say Texas is arguably the best state to start a business, with economic growth that’s outpacing the national average, according to Business News Daily. More than 45 percent of Texas’ private sector work force is employed by small businesses, which amounts to 4.7 million employees. The state boasts a gross domestic product of $1.77 trillion, which is the second largest in the nation.

If the booming economy and promising population growth aren’t convincing enough, investors should consider tax benefits that make Texas an enticing place to open a business. The state does not have an individual income tax or corporate income tax, according to a 2019 analysis of state tax laws in the U.S.

The mission of MassageLuXe is to provide an unparalleled experience that supports and encourages health, wellbeing, and quality of life. If they have not already, Texans will be able to enjoy these high-quality services in their community in the near future.

To learn more about MassageLuXe, visit

For more information about MassageLuXe franchising, visit

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, wellbeing, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall wellbeing for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 69 locations across 16 states and is planning to expand to 250 locations in the next five years.

SOURCE MassageLuXe


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