Perkins Restaurant & Bakery® is Celebrating $25 Million Giveback Milestone for Give Kids the World Village®
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Perkins Restaurant & Bakery® is Celebrating $25 Million Giveback Milestone for Give Kids the World Village®

Brand Participates in the 31st Annual Hugs for Hopes Initiative Helping to Bring Smiles to Children Across the Country

June 10, 2021 // // ATLANTA - Perkins Restaurant & Bakery®, a leading full-service breakfast and bakery concept, has made its value proposition even sweeter for the past three decades by partnering with family-focused non-profit Give Kids The World Village®.

Since 1990, Perkins has made a difference in the lives of thousands of children with critical illnesses and their families by donating more than $25 million through the years. The restaurant concept’s annual Hugs for Hopes campaign allows guests across the nation to sponsor a cutout where they can proudly write their name on the paper decoration and display it on their local restaurant’s wall. The system-wide campaign allows Perkins’ guests from Alabama to Alberta, Canada to share in the joy of giving.

“With the philosophy of ‘Kindness Served Daily’ at the core of the Perkins brand, our proud partnership with Give Kids The World Village® has served as a natural extension of this mission for a number of years,” said Michael Abt, CEO of Perkins Restaurant & Bakery, a part of Ascent Hospitality Management, which also owns Huddle House. “As Perkins locations serve as a prime gathering place for neighbors and friends, we are honored to help support families in our communities who have stayed strong through the unthinkable challenges. Our goal through this amazing partnership is to help kids simply be kids, no matter their illness. We want to put a bit of goodness back out into the world.”

Give Kids The World Village®, a non-profit resort based in Kissimmee, Florida, providing families and children with critical illnesses with an all-expenses paid transformative week, where lifelong memories can be made. The 89-acre, whimsically designed nonprofit resort, offers kids daily access to premier theme-parks including Walt Disney World, Universal Orlando Resort and SeaWorld. Every family can simply enjoy time together, as trip logistics are coordinated by the experienced Give Kids The World Village® team. Founded by hotelier Henri Landwirth in 1986, the organization has helped 176,000 wish children experience the vacation of their dreams.

“We are grateful to Perkins Restaurant & Bakery for its tremendous generosity,” said Give Kids The World Village® President & CEO Pam Landwirth. “For wish families, the simple pleasure of sharing a delicious meal together is priceless – and for more than 30 years, Perkins has made that possible every day at Give Kids The World Village®. We truly appreciate Perkins’ support for our mission to create the happiness that inspires hope for these precious families.”

As Perkins grows with new and existing multi-unit operators, the concept looks forward to partnering with like-minded restaurant owners who are committed to giving-back to the communities and families they serve.

For more information about Perkins, visit

To learn more about Give Kids The World Village® and their mission, visit

About Perkins Restaurant & Bakery®

Founded in 1958 as a single pancake house, Perkins has grown to 290 company-owned and franchised locations across 32 states and Canada.

Starting with dozens of pancake and waffle options, Perkins expansive menu includes other breakfast favorites like omelets and benedicts, and with breakfast served all day, people can get exactly what they want with their signature Build Your Own Breakfast. Other menu items include hearty homestyle entrees like juicy burgers, scrumptious skillet dinners and a wide selection of soups and salads, as well as our Bottomless Pot of Coffee®.

Perkins iconic in-store bakery offers a wide selection of fresh-baked fruit pies, cream pies, and other treats like decadent Cinnamon Rolls, fudge brownies, cookies, and our signature Mammoth Muffins®. All of Perkins menu and Bakery items are available to order online at

Perkins takes great pride in our service and experience, embracing a “Kindness Served Daily” philosophy. As a leading full-service concept within the FSR space, Perkins continues to grow its corporate presence and with multi-unit franchise operators by offering a number of flexible build options.

To learn more about Perkins franchise opportunities, visit

About Give Kids the World Village®

Give Kids The World Village® is an 89-acre, whimsical nonprofit resort in Central Florida that provides critically ill children and their families with magical weeklong wish vacations at no cost. Tragically, more than 27,000 children in the U.S. are diagnosed with a critical illness every year, and half of those who are eligible for a wish choose to visit Orlando. Give Kids The World Village® is the nonprofit that fulfills these wishes – providing every child and his/her family with an all-inclusive trip including transportation; accommodations; all meals and snacks; daily entertainment; donated theme park tickets; daily gifts; and more. Since 1986, more than 176,000 wish children and their families from all 50 states and 76 countries have been welcomed to the Village to laugh together, play together, and create priceless memories away from hospital stays and medical treatments. For more information, please visit

SOURCE Perkins Restaurant & Bakery®


Media Contact:

Anastasia Maragos 
All Points PR
Office: 847-897-7492


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