SONIC® Challenges TikTok Food Hackers to Recreate Iconic Menu Items Using Competitors’ Ingredients
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SONIC® Challenges TikTok Food Hackers to Recreate Iconic Menu Items Using Competitors’ Ingredients

June 22, 2021 // Franchising.com // This week, SONIC® Drive-In is challenging three popular TikTok personalities to hack the SONIC menu in an attempt to recreate fan favorites using ingredients gathered from other fast-food or convenience store locations. Newton Nguyen (@newt), Nicole Renard (@nicole_thenomad) and Kena Peay (@kenapeay) are all up for the “Hack Our Menu” challenge, tackling Hand Made Onion Rings, the Footlong Quarter Pound Coney and the Cherry Limeade, respectively. While these ambitious food hackers toil away, SONIC guests are reminded that when a SONIC craving hits, there’s only one thing to do – go to SONIC.

“The SONIC menu is something special, there’s no doubt about it,” said Nguyen. “I take on food challenges all the time, and normally they turn out pretty good. But this one – this one kind of stumped me.”

Watch these TikTok stars as they attempt the impossible every other day this week, starting tomorrow: @newt on Tuesday, June 22; @nicole_thenomad on Thursday, June 24; and @kenapeay on Saturday, June 26. Will they prevail and create something delicious, or will they realize that when you really want SONIC there’s only one way to satisfy that craving?

“Watching these three valiantly try to concoct some of our most unique menu items was a funny and entertaining,” said Lori Abou Habib, chief marketing officer of SONIC Drive-In. “For nearly 70 years, SONIC has made its mark as a distinctive destination for entrées, drinks and sides you just can’t find anywhere else. This TikTok challenge just goes to show that when you really want SONIC, nothing else will do.”

For those fortunate enough to have a SONIC nearby, these and other guest favorites will hit the spot when the cravings come calling. And for extra convenience, guests can place an order online or in the SONIC App for contactless payment and ordering.*

About SONIC Drive-In

SONIC, America's Drive-In is the nation's largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC's 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops.

*MOBILE ORDERING AVAILABLE ONLY AT SELECT LOCATIONS; HOURS MAY VARY.

SOURCE Inspire Brands

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