Goldfish Swim School Grows Presence in Arizona, Opens Newest School in Gilbert
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Goldfish Swim School Grows Presence in Arizona, Opens Newest School in Gilbert

Young Entrepreneurial Couple Lean into Their Passion for Water Safety, Debut Their Second Goldfish Swim School

July 06, 2021 // // Gilbert, AZ - Goldfish Swim School, the leading premier learn-to-swim concept, recently opened its newest school in Gilbert at 4588 S. Higley Road, the school provides swim lessons and water safety instruction to infants and children ages four months to 12 years. This new opening further propels the brand’s explosive growth in 2021 as it continues aggressive expansion across the country with both single and multi-unit owners.

Goldfish Swim School - Gilbert is owned by local residents, Dana and Alex Schuchardt. They are also owners of the school in Park Ridge, IL. Dana’s journey with Goldfish Swim School started in 2006, when she taught swim lessons at the swim school’s first location in Birmingham, MI at the age of 17. She had a strong swimming record in high school, and was even coached by Goldfish Swim School co-founder, Jenny McCuiston. She went on to pursue swimming at the collegiate level, where she was an NCAA All-American and the captain of the swim team at the University of Arizona. After she graduated college and pursued her professional career in marketing, she felt like something was missing. That was when she decided to make a bold career change before the age of thirty; one that spoke to her passion for swimming and water safety.

“I’ve always found joy in encouraging and motivating others, which continues to be one of the most rewarding aspects of my role today,” said Dana. “With Goldfish, we’ve found an organization with a strong culture, solid systems, and a strong business model with a talented support team. We’re grateful to have the opportunity to spread the important message of water safety and help more children across the Gilbert community be safer in and around the water.”

Families in the community now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment. The 10,000 square-foot school features a 24 x 75 ft pool - kept at a comfortable 90 degrees - and a viewing room nearby for families.

“We’re thrilled the Schuchardts continue to grow the Goldfish Swim School family,” shared Chris McCuiston, who co-founded the franchise with his wife Jenny McCuiston. “As we continue to grow, it’s more important than ever that we partner with local community leaders who are just as passionate about water safety as we are. Jenny and I are confident that the Schuchardts will help us continue to bring awareness to the drowning epidemic and ultimately get us one step closer to reducing the number of accidental drownings.”

The brand is seeking qualified, active and engaged individuals who are involved with their community, have a passion for water safety, and are hungry to dive into the world of franchising. Today, with 115-plus schools open and more than 150 in development, Goldfish Swim School continues to be on the fast-track for growth. The franchise is seeking partners to develop in the southern and western region of the United States in addition to Canada. Specifically, company executives see substantial growth opportunities in California and Texas where there is strong demand for the brand’s services.

The continued success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins - ranking No. 11 on Franchise Times’ Fast & Serious List, No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, while also making an appearance on The Inc. 5000 list for the sixth year in a row. Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Its ability to go above and beyond to nurture a culture that provides a GOLDEN Experience! is unmatched by its competition. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Goldfish Swim School credits this success to be a collective effort of its dedicated franchisees, loyal team members and exceptional leadership. From passionate co-founders, industry veterans and innovative young minds, Goldfish Swim School’s award-winning leadership team is unmatched. Amid the pandemic, the brand opened its milestone 100th school, celebrated one million square feet in open real estate, began piloting new innovations, successfully lobbied for safe re-openings, signed 19 franchise agreements, and debuted in four new states. As a result, Goldfish Swim School has now exceeded its pre-COVID enrollment numbers, teaching more than 150,000 children each week how to be safer in and around the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.

About Goldfish Swim School

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 115 schools open, and an additional 150+ in development in more than 30 states and Canada.

SOURCE Goldfish Swim School


Media Contact:

Amanda Regan
Fishman Public Relations
C: 630.229.8962

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