Morocco Made Even Sweeter: Baskin-Robbins Opens First Moroccan Location
August 25, 2021 // Franchising.com // Baskin-Robbins is bringing fun and flavor to Morocco with its first-ever restaurant in Casablanca City opening this Tuesday, August 24. One of the brand’s largest franchisees, Galadari Ice Cream Company, will own and operate the new restaurant – adding to their portfolio of nearly 1,000 Baskin-Robbins around the world.
“More than ever before, people are craving the joy and comfort of ice cream. To meet that need, Galadari Ice Cream Company is excited to open our first Baskin-Robbins in Morocco,” said Ahmed Osman, CEO of Galadari Food and Beverage Division. “With extensive experience operating across the region, we feel confident Baskin-Robbins’ unique flavors and fun atmosphere, coupled with our strong operations experience and customer-first centric focus, will resonate with local guests as we continue to open new locations around the country.”
“Our strategic roadmap has enabled us to embrace forward-thinking business practices & seize key market opportunities to bring the best global brands to the MENA region. While we aggressively expand throughout the markets where we currently operate, we are also taking Baskin-Robbins to new counties as part of our division’s growth strategy,” shared Osman.
Located in Morocco Mall, Baskin-Robbins unveiled its newest location with a special ribbon cutting event on Tuesday, August 24, with doors officially opening to the public at shortly after. As a special treat, the first 100 guests in line received free ice cream for a year.
The Casablanca City location will offer Baskin-Robbins’ extensive product lineup, including ice cream cones, cups, sundaes, shakes and cakes. Designed to help guests discover the joy of a life lived with variety, the new restaurant features contemporary décor with bright colors to create a premium ice cream experience. Flexible and comfortable seating gives guests the option to savor their sweet treats in-restaurant, while guests on the go can enjoy Baskin-Robbins through carryout and delivery.
“We are thrilled to support Galadari Ice Cream Company as they officially introduce Baskin-Robbins to the Moroccan market. Throughout our four decades of working together, Galadari has truly brought that unique brand experience to life across the Middle East, Australia, and now Africa,” said Michael Haley, President and Managing Director of International for Inspire Brands.
SOURCE Inspire Brands
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