Mr Jeff Appoints 20-Year Laundromat Industry Expert Peter Stern to Managing Director in the U.S.
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Mr Jeff Appoints 20-Year Laundromat Industry Expert Peter Stern to Managing Director in the U.S.

Stern Joins the International Laundry Franchise After being SVP of Laundry Capital and Managing Director of Clean Ventures

September 14, 2021 // // NYC, NY. - Mr Jeff, the international laundry service franchise infused with cutting edge technology that provides consumers a home pickup and delivery service, welcomes Peter Stern to the team as the new Managing Director of Mr Jeff in the U.S. Anchored with more than 20 years of experience in the laundromat industry, Stern will play a critical role in helping Mr Jeff reach its overall goal to become the United State’s premier laundry service company through building a network of stores in prominent locations with stellar operators throughout the nation. This will be achieved by starting operations with the laundromats Clean Rite laundromats, with which Mr Jeff has started a pilot project to open several flagship hubs inside existing Clean Rite locations in NY and Ohio, and which already has its first hub open in Queens, 214-50 Jamaica Ave.

Peter Stern joins the Mr Jeff team bringing 20 years of multi-faceted industry expertise including store operations, finance, business development and innovation.

“The Mr Jeff business model along with its technological innovation, marketing expertise and ability to incubate strong store operators into this industry is the most compelling force of change I’ve seen in my 20 years in this industry” said Stern, who led the due diligence effort securing a multi-million dollar investment in Mr Jeff.

Prior to joining Mr Jeff, Stern was the SVP of Laundry Capital and Managing Director of Clean Ventures and he was owner/operator for many years of Great American Laundromat, one of the highest grossing laundromats in the NY Metro located in the Bronx.

Early in his career, Peter worked for PricewaterhouseCoopers on their Financial Advisory Services team, specializing in forensic accounting, fraud investigations and post-acquisition dispute analysis. Additionally, Peter then worked in commodities trading at International Specialty Chemicals, specializing in procuring rare raw materials for large Pharma and Bio-tech (Roche, Bristol-Meyers Squibb, Eisai) clinical trials through overseas contract manufacturing agreements.

Later, Peter led product and business development for a video-auditing and AI company called Arrowsight, where he worked with companies like McDonald’s utilizing video to analyze key operational performance metrics providing immediate feedback to front-line and executive management.

“Peter brings the knowledge and experience that Mr Jeff needs for a successful expansion into the United States. He has more than 20 years of experience in the laundry sector in this territory and we fully trust him to help us lead this exciting project. He is now a key piece of the team”, said Eloi Gomez, co-founder and CEO of Mr Jeff.

Mr Jeff announced in April of this year the expansion of its booming franchise in the United States. Mr Jeff offers a quick and easy laundry solution ideally suited for today’s busy consumers. After the customer places the order through the app, the laundry bag is collected at the customer's home, the order is processed at the Mr Jeff store and the clean clothes are sent to the customer's home within 48 hours. While customers have an option to drop off and/or pick up their clothes at the physical Mr Jeff location, the majority choose the convenience of the pickup and delivery service.

About Mr Jeff

Mr Jeff, a home-delivery laundry franchise, is part of Jeff, a startup founded in Valencia, Spain in 2015 by three young entrepreneurs. With Mr Jeff hubs in 30+ countries, the goal is to provide The Good Good Life to its users and franchisees. Announcing its franchise opportunity in the United States earlier this year, Mr Jeff is specifically looking to partner with qualified franchisees in Arizona; Colorado; Florida; Kansas; Massachusetts; Missouri; New Hampshire; Nevada; New Jersey; Ohio; Oregon; Pennsylvania, Texas, Tennessee and Vermont. For more information on bringing a Mr Jeff to your community please visit




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