919 Marketing Acquires Groundbreaking Content Intelligence Platform
To Become Franchising’s Only Tech- Enabled Content Marketing Powerhouse
October 19, 2021 // Franchising.com // RALEIGH, N.C. - 919 Marketing, one of the nation’s fastest growing content marketing agencies, announces the acquisition of Ceralytics, a pioneering content intelligence platform that uses predictive analytics and natural language processing to drive audiences to engage and convert.
Ceralytics is the backbone of 919 Marketing’s proprietary 919 Insights platform, the data analytics tool that has helped dozens of clients catapult their expansion and dominate their industries. This acquisition will propel 919 Marketing’s explosive growth as the only tech-enabled content marketing firm in franchising.
This is the first acquisition for the multi- million-dollar marketing agency as it expands its roster of marketing services to become a one-stop shop for franchisors and non-profit companies.
Talent and Teamwork
“We are thrilled and fortunate to partner with the brilliant, passionate and forward-thinking founders of Ceralytics and welcome them and their team into our 919 family,” says David Chapman, CEO and founder of 919 Marketing. “This acquisition is the first step in our broader mission to dominate franchise and cause marketing with a technology platform that provides a roadmap and proof to our clients that our strategies help them meet and beat their growth goals.”
“We’re excited to partner with 919 Marketing because of the firm’s momentum and renowned reputation in the marketing world as passionate, and data-driven changemakers,” says Brandon Andersen, co-founder and Chief Strategist of Ceralytics. “We look forward to building content strategies together with data that takes the guess work out of marketing, so our clients evolve from ‘I think this strategy is working to I KNOW it’s working, and we have the data to prove it’."
“With 919 Marketing, we found the perfect partner of powerhouse creatives who understand that compelling storytelling reaches farther and returns better results when driven by data,” adds Tony Wilsman, co-founder, and Chief Technology Officer of Ceralytics. “This merger of talent is a win-win for all of us, especially our clients, who get the best of our collective teams’ right and left brains driving their marketing decisions.”
This acquisition is the first in 919 Marketing’s plan to bring on more technology-based partners to expand their roster of marketing services. The company has an impressive three-year growth rate of more than 130 percent, despite the impact of COVID-19. The company was ranked on Forbes’ prestigious 2021 inaugural list of America’s Best PR Agencies, Entrepreneur Magazine’s list of top PR firms for the franchise industry and ranked on the coveted Inc. 5000 list as the highest ranked and fastest growing franchise PR firm.
Combined, the companies will operate under the name 919 Marketing, and both will remain in their respective headquarters - 919 Marketing, based outside of Raleigh, North Carolina and Ceralytics, based outside of Tampa, Florida. Both firms will keep all their employees working in states across the country including New York, Massachusetts, Virginia, Florida, Georgia, Colorado, Michigan, Nebraska, Tennessee, and Ohio.
Together, the firms will continue to launch data driven, award-winning marketing campaigns for an impressive roster of non-profits and emerging and mature franchise brands including American Family Care, Scooter’s Coffee, and Wild Birds Unlimited, along with blue chip companies including Stanley Black & Decker, Ally Bank, and Proctor and Gamble’s Tide Cleaners.
About 919 Marketing
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing firm with a proven track record of helping companies increase revenue, create a competitive advantage, and improve marketing results. We provide high-powered strategic planning, public relations, social media, digital marketing, video and commercial production, business development support and full creative capabilities - each utilizing proven processes refined over hundreds of client engagements.
Our award- winning staff of marketing strategists, TV and print reporters and social media trail blazers are seasoned experts, providing content marketing firepower to excite, motivate and engage your customers and prospects. For more information, please visit us at www.919marketing.com.
Ceralytics is a pioneering content intelligence platform that uses predictive analytics and natural language processing to determine the topics that engage and drive audiences to take key actions. Founded in 2016 by Brandon Andersen and Tony Wilsman, Ceralytics' mission is to take content marketing from guessing to knowing. To do this, Ceralytics utilizes a data-driven approach to content, showing what topics are currently resonating with audiences and recommending the topics organizations should be writing about in the future to drive actual business goals.
SOURCE 919 Marketing
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