Bootstrapping Entrepreneur to Open Three MassageLuXe Locations in Michigan
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Bootstrapping Entrepreneur to Open Three MassageLuXe Locations in Michigan

Flourishing Day Spa Franchise Announces Multi-Unit Deal that Will Bring Three MassageLuXe Spas to Detroit-Area Suburbs

November 10, 2021 // // DETROIT, MICHIGAN - Reuben Levy is no stranger to hard work. As a self-made man who was on his own at age 17, Reuben put himself through school, graduated from the University of Michigan, and built a successful business in the office supply industry that he has owned and managed for more than 20 years. The lifelong entrepreneur is ready for another challenge. His search for the right opportunity will benefit spa goers in three Detroit-area suburbs, as Reuben is the newest member of the MassageLuXe franchise family.

Reuben prioritizes self-care to put his best foot forward as a business owner, husband, and father of four. He was first introduced to MassageLuXe as a customer at the franchise’s location in Novi in 2013 where he eventually became a member.

During his routine visits to the Novi spa, Reuben got to know the franchise owner and area developer, Surinder Judge, who raved about spa ownership as a great business opportunity. Reuben remembers, “He shared some numbers with me. As a business owner, I was really impressed with his annual sales. I said, ‘What? You’re telling me out of this location, you’re kicking out that volume?’”

Reuben wasted no time doing further research, and his interest in opening his own MassageLuXe spas only grew stronger. “As someone who built a business from scratch, the franchise model looks so much easier. The recipe is right in front of me, I just need to follow it.”

Reuben is trusting his business instincts and signed a multi-unit franchise agreement with MassageLuXe. He plans to open his spas in early 2022. “I’m starting with three locations, and who knows from there! I have high expectations, and aspirations of opening more spas in the area as I grow my new businesses.”

Reuben’s first location is underway, opening at the Bloomfield Town Square in Bloomfield Hills, Michigan. Work is also in progress for the other two locations in Shelby Township and Rochester Hills.

“Reuben is the exemplary franchise owner, and we feel fortunate to welcome him to the MassageLuXe family,” says MassageLuXe CEO and President Mark Otter. “He’s a hardworking, experienced entrepreneur who knows what it takes to oversee a successful business. We are thrilled to have such an ambitious businessman expanding our franchise footprint in Michigan.”

Reuben, who has already hired a District Manager to oversee the three spas, is eager to open the doors to his first customers. “I’m excited for what’s to come. MassageLuXe has a proven business model with top notch training and support. There was great chemistry with the MassageLuXe executive team. They’re honest and transparent. MassageLuXe knows the spa business, and they pave the path to success for owners like me.”

MassageLuXe is enjoying tremendous growth as a premier day spa franchise. Its one-of-a-kind membership model creates a reliable revenue stream for owners, while allowing customers to enjoy the highest quality massages, facials, and waxing services at affordable prices.

“Wellness is important and people these days are prioritizing their health,” says Reuben. “Being able to provide an outlet in my community where folks can improve their quality of life by managing pain or offloading stress, that’s rewarding. I can’t imagine a better career.”

Reuben, himself sees this business opportunity as a quality-of-life improvement for his family. “My wife and I have four teenagers. This MassageLuXe ownership opportunity will allow me greater flexibility to spend more time with my family plus pay the bills. I’ve got four kids to put through college and this will help us finance that. Plus, with four teenagers, my wife and I need the stress relief we get from massages!”

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 69 locations across 16 states and is planning to expand to 250 locations in the next five years.

SOURCE MassageLuXe


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Kristin Michalowski

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