Golden Chick to Test Plant-Based Tenders with Beyond Meat® starting this Fall
Texas-based franchise continues menu innovation with first plant-based product
November 10, 2021 // Franchising.com // DALLAS - Golden Chick is back at it again with a new menu option for plant-based eaters! The growing franchise continues its menu innovation with the announcement of its plans to test Beyond Chicken® Tenders in select Dallas-Fort Worth locations starting Monday, Nov. 8.
The new Beyond Meat® offering is made from plant-based protein, has 14 grams of protein per serving, and no GMOs. Crispy on the outside and juicy on the inside, the new plant-based offering is a twist on a classic dish and is made from simple, plant-based ingredients. The combination meal will include four tenders, one fresh side, a 30-ounce drink and a fresh-baked yeast roll for $9.59.
“The food industry is constantly changing and adapting, and we’re excited to now offer a plant-based menu item at Golden Chick,” said J. Sullivan, Golden Chick’s executive chef. “With this new creation, we get to infuse our beloved Golden Chick flavors into an option that may make you view plant-based meat differently.”
Customers can also substitute chicken tenders in their meal or mix and match their order for an additional $.50 per plant-based tender.
“Over the past year we have been planning and researching the best products to create a premium plant-based tender offering,” said Mark Parmerlee, President and Chairman of Golden Chick. “We are excited to expand the appeal of our menu to include customers who prefer plant-based options. Our Beyond Chicken® Tenders taste so good they can be enjoyed by chicken lovers and plant-based enthusiasts alike.”
The test will be available to a select group of DFW area customers beginning November 8, 2021 through January 2, 2022. The test is strategically placed at four locations: Garland Lavon, Irving Regent, Garland/Jupiter, and Ft. Worth/Berry Street. Based on test results, the brand hopes to launch the offering more broadly across the chain in 2022.
About Golden Chick
Founded in Texas in 1967, Golden Chick is a growing quick-service restaurant franchise that prides itself on providing delicious food and great customer service. The family-oriented brand is the creator of the Original Golden Tenders® and the Big & Golden™ Chicken Sandwich, along with other chef-inspired menu items including its Golden Roast Chicken and Zagat recognized Chicken Salad. In 2021 Golden Chick was included in Nation’s Restaurant News’ Top 200 Restaurants (#174) and ranked in the top 200 of Restaurant Businesses’ Top 500 Chains. Focused on innovation and growth, Golden Chick recently introduced its first modular constructed restaurant. With dine-in, drive-thru, curbside pickup, catering and third-party delivery service capabilities, Golden Chick has more than 209 locations throughout Texas, Oklahoma, Florida, Louisiana and soon Nevada. For more information about Golden Chick, or how to become a franchisee, please visit https://goldenchick.com/, like us on Facebook and check out our Twitter.
SOURCE Golden Chick
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