Powerful Partnership: Batteries Plus Donates 114,000 Batteries to Toys for Tots
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Powerful Partnership: Batteries Plus Donates 114,000 Batteries to Toys for Tots

December 01, 2021 // Franchising.com // HARTLAND, Wis. - For the second year in-a-row, Batteries Plus has partnered with Duracell to power over 100,000 toys this holiday season. Through a generous donation of 114,000 AA and AAA batteries, Toys for Tots will be able to provide complete toys to children in need this holiday season.

Through the second annual partnership with Duracell, Batteries Plus was able to continue its mission of supporting the hundreds of communities in which its stores operate. In addition to the battery donation from Batteries Plus corporate headquarters, the team also collected toys to gift to children during the holidays. Extending its reach even further, locally owned and operated Batteries Plus stores across the country also joined in to help the less fortunate by hosting toy drives at their stores as well. In total, over 70 stores across the country participated in the annual toy drive – donating thousands of toys to America’s children.

“At Batteries Plus we have remained focused on our mission to be deeply-rooted part of the communities in which we serve,” said Scott Williams, CEO of Batteries Plus. “From supporting first responders to helping in disaster relief, it is an honor to be a part of making a difference. The opportunity to help Toys for Tots in its efforts to bring joy to underserved children and communities this holiday season is extra special and we look forward to continuing our partnership for many years to come.”

To celebrate the donation this year, Batteries Plus hosted an event on November 15th in which CEO Scott Williams presented SSgt. Jocelyn Penagos, U.S. Marine Corps, with the donated toys. With a handshake and a smile, SSgt. Penagos accepted the donation on behalf of the organization – a touching moment powered by the nation’s largest battery franchise.

The unique partnership is a welcomed addition to the Toys for Tots mission. While the donated gifts are the foundation of the company’s efforts, many of these toys require batteries which typically are not included, making this generous contribution from Batteries Plus and Duracell even more special.

"Finding a present under the tree on Christmas morning is an experience every child deserves," said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation. “The generous support provided by Batteries Plus allows Toys for Tots to fulfill the Christmas holiday dreams of less fortunate children who otherwise might have been forgotten”.

Toys for Tots will not distribute incomplete toys, and the organization considers a toy without the required batteries to be just that. The benefit of Batteries Plus and Duracell’s donation is twofold: it makes any incomplete toys whole and allows Toys for Tots to use available dollars to purchase more toys versus batteries.

SOURCE Batteries Plus



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