Buffalo Wild Wings Collabs with Overtime on First-Ever Apparel Collection that Drops During March Madness™
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Buffalo Wild Wings Collabs with Overtime on First-Ever Apparel Collection that Drops During March Madness™

Beginning March 15, the limited-edition apparel will be available online at The Overtime Shop exclusively during overtime of men’s and women’s tournament games.

March 15, 2022 // Franchising.com // Buffalo Wild Wings - the official sports bar of March Madness - is bringing the games, the sauce and the drip with the launch of a new limited-edition apparel collection in partnership with Overtime, leading brand for next generation sports fans. Further cementing Buffalo Wild Wings as the “Home of Overtime,” the brand’s first-ever apparel collab will exclusively drop in The Overtime Shop, which unlocks only during overtime of men’s and women’s tournament games.

Buffalo Wild Wings’ overtime-inspired, drippin’ apparel includes a black hoodie and t-shirt featuring “OVERTIME” in varsity letters with its iconic sauce dripping over the font. Because there’s no better way to rally for your favorite team than wearing your “overtime best” and enjoying wings covered in one of B-Dubs’ 26 signature sauces and seasonings. Fans can purchase the hoodie for $65 and the t-shirt for $35 exclusively at shop.overtime.tv/collections/buffalowildwings once a game goes into overtime. Last year, nine tournament games went into overtime, so fans are likely to have more chances to buy during the 134 games of The Big Dance™ this year.

“We’re thrilled to partner with Overtime to launch our first-ever apparel collab that showcases what Buffalo Wild Wings is known for - our signature sauces,” said Rita Patel, Chief Marketing Officer at Buffalo Wild Wings. “Not only will overtime unlock this exclusive apparel, but it also means free wings as we bring back Overtime Wingtime for the second straight year.”

“Our fans can’t get enough of Buffalo Wild Wings which is why we wanted to partner on this interactive apparel collaboration,” said Tyler Rutstein, Vice President, GMM at Overtime and OTE. “We all know the thrill of a game when it goes into Overtime and we can’t wait to provide a fun element for fans to participate in.”

When a men’s or women’s game goes into overtime, America’s largest sports bar will dish out free boneless wings to Blazin’ Rewards members. Last year, fans enjoyed 700,000 free wings thanks to overtime. To qualify, Blazin’ Rewards members just need to check-in at a BWW or place an e-comm order via Blazin’ Rewards on the same day a game goes to overtime, within 30 minutes of the game ending. If you’ve checked in or placed an order via Blazin’ Rewards and an NCAA tournament matchup goes to overtime, six free boneless wings will be delivered to your Blazin’ Rewards account the following day. For more information, please visit buffalowildwings.com/overtime-wingtime.

Blazin’ Rewards Members (who Check In At A Participating BWW Location Or Place An Order For Takeout/delivery Via The BWW Website/app Between No Later Than Thirty Minutes Prior To Game Start And The Beginning Of Overtime) Will Receive A Reward For One Order Of 6 Boneless Wings If That NCAA March Madness Game Enters Overtime.

Members Can Earn One Reward Per Day, Regardless Of Number Of Games. Redeem Reward On Next Visit At Participating Locations; Not Valid With Any Other Offers (excluding Bundles). Member Must Be Logged In/provide Phone Number At Time Of Order To Redeem Reward. All Unused Rewards Expire On 5/4/2022.  Offer Is Subject To All Terms And Conditions Applicable To Use Of The Blazin’ Rewards Program (available At https://www.buffalowildwings.com/en/terms-of-use/). Please Drink Responsibly. Tm & © 2022 Buffalo Wild Wings.  

About Buffalo Wild Wings

It all started in 1982 with two guys driven by hunger. Jim Disbrow and Scott Lowery had recently moved to Ohio from Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings.

Since our founding, we've grown to have a store in every state in the U.S. and continue to open B-Dubs around the world, with over 1,000 locations worldwide. No matter how many locations we've opened, where our corporate headquarters is or how many years we've been around, one thing remains the same: Buffalo Wild Wings is the ultimate place to get together with your friends, watch sports, drink beer and eat wings.

Buffalo Wild Wings is part of the Inspire Brands family of restaurants which also includes Arby's, Jimmy John's, Rusty Taco, and SONIC Drive-in. Backed by the power of Inspire, Buffalo Wild Wings is able to leverage the company's combined resources to provide its franchisees with support across all areas of the business, from supply chain and distribution to 3rd party delivery vendors.

SOURCE Inspire Brands



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