Happy Joe’s Spotlights Mexican Pizzas During Popular Mexi-Fest
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Happy Joe’s Spotlights Mexican Pizzas During Popular Mexi-Fest

Iowa-based pizza chain celebrates Mexican-style pizzas in honor of the original Taco Joe

May 06, 2022 // Franchising.com // BETTENDORF, Iowa - The battle of choosing between Mexican food and pizza is over because Happy Joe’s Pizza & Ice Cream has created the best of both worlds for guests in its Mexican pizza lineup!

Known for being the Taco Pizza Originators, Happy Joe’s is spotlighting its fan-favorite Mexican pizzas during its popular Mexi-Fest at participating locations - just in time for Cinco de Mayo! Before the Taco Joe became such an icon, it all started out with a couple who owned a local Happy Joe’s franchise in Muscatine, Iowa. In an effort to compete with a neighboring taco shop, Happy Joe’s Muscatine franchisees asked Founder Joe Whitty if they could add tacos to the menu. To stay true to the Happy Joe’s brand, Whitty brainstormed and created a delicious taco-style pizza with ingredients he found at the grocery store, leading to the birth of the first-ever Taco Joe! In addition to the world-famous Taco Joe - made with Happy Joe’s special refried bean sauce, taco-seasoned beef and sausage, topped with lettuce, tomatoes and taco chips - guests can also choose from Happy Joe’s line-up of Mexican-style pizzas during Mexi-Fest:

  • Taco Supreme - Happy Joe’s original Taco Joe plus sour cream, black olives and onions.
  • Chicken Taco - Made just like the Taco Joe, but with chicken!
  • Chicken Taco Supreme - Made just like the Taco Supreme, but with chicken!
  • Nacho Joe - Rich, creamy and spicy nacho cheese, taco-seasoned beef and sausage, topped with lettuce, tomatoes and Happy Joe’s taco chips.
  • Nacho Joe Supreme - Spicy nacho cheese, taco-seasoned beef and sausage, topped with lettuce, tomatoes, sour cream, onions, black olives and Happy Joe’s taco chips.
  • Matador - Refried bean sauce, sausage, taco-seasoned beef, onions and choice of jalapeño peppers or mild chili peppers.

“Happy Joe’s Mexican pizzas have had a cult-like following for over 40 years,” said Happy Joe’s CEO and Chief Happiness Officer Tom Sacco. “It’s not every day that you come across the original Taco Pizza, so we wanted to take this time to shine a light on one of our most unique and beloved menu items. We encourage our guests to come by and celebrate Mexi-Fest and Cinco de Mayo with us throughout this month by exploring our Mexican Pizzas!”

In addition to Mexi-Fest, Happy Joe’s is giving away a 2022 Ford® Explorer ST to celebrate its 50th Anniversary.  Happy Joe’s invites everyone to share its signature pizzas, creative sandwiches, delicious pasta and ice cream as the brand celebrates 50 happy years! To continue the celebration, Happy Joe’s recently debuted an all-new Blueberry Pie Pizza. For just $5.99, guests can indulge in Happy Joe’s pan-style crust filled with blueberries, topped with baked streusel and finished with a sweet glaze on top. Additionally, throughout 2022, guests can use code HJ50th online at checkout for $10 off of $50 or more.

For the young - and young at heart - there’s nothing like a birthday celebration, graduation, family reunion, anniversary or any group gathering at Happy Joe’s - complete with sirens, horns, flashing red lights, an electric, oversized model train, hand-scooped ice cream, and a special song from the team. Pizza lovers will marvel at the abundant toppings on Happy Joe’s specialty pizzas - such as the 200+ pepperonis stacked on a Lollapalooza pepperoni pizza! Adults can enjoy their meals with beer or wine, and Happy Joe’s will also offer a variety of breakfast pizzas, dessert pizzas, appetizers, pastas, sandwiches, a lunch buffet, ice cream and daily specials. Happy Joe’s creates magical memories that last a lifetime.

SOURCE Happy Joe’s Pizza & Ice Cream



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