The Habit Burger Grill Signs Development Agreement in San Bernardino County Expanding Southern California Presence
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The Habit Burger Grill Signs Development Agreement in San Bernardino County Expanding Southern California Presence

Experienced Restaurant Operator to Develop Twelve New Restaurants in San Bernardino County

June 09, 2022 // Franchising.com // SAN BERNARDINO, Calif. - Known for its signature Charburgers grilled over an open flame and incomparable fast-casual dining experience, popular Santa Barbara-born The Habit Burger Grill has announced a recently signed development agreement with Aharon Aminpour to develop twelve (12) new locations in San Bernardino County.

With this transaction, which also includes the purchase of eleven (11) existing Habit Burger Grill locations, and the development of twelve (12) new restaurants, Aminpour plans to raise the game on cooked-to-order burgers in San Bernardino County.

“There are so many advantages to The Habit Burger Grill’s franchise model, the opportunity to help grow the brand’s footprint in Southern California felt like a no-brainer,” said Aminpour. “Not only do I believe in the brand, the quality of its food and its emphasis on hospitality, but also the strength of The Habit’s franchisee support system. With our signed development agreement, we’ll be able to share the brand’s mission: to deliver high-quality food and great service at reasonable prices, to more community members than ever before.”

Backed by its established parent company, Yum! Brands, The Habit emphasizes innovation and creativity through its diverse menu offerings, technology-driven operations and all-access digital guest experience. Plus, the brand’s flexible footprint provides entrepreneurs with a wide range of real estate models fit for any market.

“The momentum The Habit has generated over the last year is a testament to the work we’ve done to optimize our business model and franchisee support system,” said Russ Bendel, CEO of The Habit Burger Grill. “We are thrilled to see it all come to life through the development agreement with Aharon. He will expand the brand’s footprint in the San Bernardino County to twenty-three (23) restaurants, bringing even more diverse menu offerings and peak digital experiences to guests across the area.”

In addition to this franchise development agreement, the 330-unit brand recently announced the additional markets it is prioritizing for future franchise growth. It is advancing its U.S. growth plans with targets set for several Southeastern and East Coast markets.

The Habit Burger Grill has established a respected reputation praised for its award-winning Charburger and its laid-back, welcoming California essence. In addition to the signature Charburger, The Habit’s trend-forward product innovation sets it apart from competitors in the fast-casual space with fresh salads, handcrafted-to-order sandwiches and a unique take on classic sides such as tempura green beans, sweet potato and french fries, and onion rings. The Habit difference is based on the uniqueness of its chargrilling over an open flame and cooking from scratch.

Prospective franchise owners looking to be a part of the growing Habit Burger Grill franchise should possess an entrepreneurial spirit and enthusiasm for the brand, proven business experience with success in restaurant operations, have the dedicated resources and infrastructure to operate restaurants, as well as the ability to source real estate and construction. Candidates should also have access to enough liquid capital for the development of multiple restaurants in a large territory and ideally live and work in the market they wish to develop.

For information on franchising with The Habit Burger Grill, visit www.habitburger.com/franchise/.

About The Habit Restaurants, Inc.

Born in Santa Barbara, California in 1969, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines, named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” and featured in Newsweek’s “America’s Favorite Restaurant Chains 2022.” The Habit Burger Grill has since grown to over 330 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as 13 international locations, seven in China and sixin Cambodia. More information is available at www.habitburger.com.

For more information about The Habit Burger Grill, visit www.habitburger.com. To learn more about franchise opportunities with The Habit Burger Grill, visit www.habitburger.com/franchise/.

SOURCE The Habit Restaurants, Inc.

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Media Contact:

Annmarie Lavorata
All Points PR
Cell: 815-575-1974
alavorata@allpointspr.com

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