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Edible® Brands Names Robert Cooley New Chief Financial Officer

By: Edible® |  96 Shares     514 Reads

Brings two decades of experience guiding the growth of global brands to the world’s leading gift and treat destination

July 25, 2022 // Franchising.com // ATLANTA - Edible Brands, the parent company of the world's largest franchisor and e-commerce provider of deliverable gifts, treats and more, has named Robert Cooley its new Chief Financial Officer.

Cooley joins Edible Brands with more than two decades of experience in strategic planning, financial analysis, capital management and market analysis for high-profile brands such as US Airways, PricewaterhouseCoopers, Home Depot and, most recently, UPS.

"Robert has a proven record of building powerful finance teams and driving profitable growth for major international brands,” said Edible Brands CEO Tariq Farid. “His vision, experience and leadership will be critical as we embark on a new phase of global expansion.”

Edible Brands has experienced unprecedented growth across both its e-commerce and brick-and-mortar channels in recent years and already has signed 40 franchise deals in the first five months of 2022, with more in the pipeline. Much of this growth is due to an aggressive and creative approach to product innovation, allowing the brand to expand well beyond its traditional line of fresh fruit arrangements.

“Edible is one of the world's most iconic brands, and I’m excited about the opportunity to be joining this team during a time of such dynamic growth,” said Cooley, who earned his bachelor’s from the University of Virginia and an MBA from Georgetown. “The marketplace is undergoing dramatic changes, and thanks to the digital and physical infrastructure Edible has put in place, we are uniquely positioned to take a leadership position in this changing landscape, and I look forward to playing a role in shaping that future.”

More information about Edible® franchise opportunities and available markets in the United States and Canada is available at ediblefranchise.com.

About Edible Brands®

Edible Brands is the parent company of Edible, a leading retailer and e-commerce provider as well as the world's largest franchisor of stores offering all-natural fruit, snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes and other treats can be ordered through any local Edible store or online at edible.com. Edible is now licensing its products in retail destinations.

SOURCE Edible Brands®

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