Happy Joe’s Pizza Celebrates Debut in Egypt

By: Happy Joe's Pizza and Ice Cream | 0 Shares 367 Reads

Midwestern pizza brand opens first restaurant in Cairo

October 06, 2022 // Franchising.com // CAIRO - Happy Joe’s Pizza & Ice Cream has made its Egyptian debut with a successful opening in the Cairo suburb of Roxy, Heliopolis.

The opening weekend for the Roxy location saw families queued-up outside the door waiting for their first bite of Happy Joe’s iconic pizza, ice cream and magical flavors. Once inside, smiles were everywhere, as adults and children alike savored their meals, along with the unique atmosphere that only Happy Joe’s delivers.

As Happy Joe’s staff grew in knowledge and expertise, more dining options were rolled out, including delivery, weekday buffets and weekend brunch. The new Egypt location is already tracking higher guest traffic than its U.S. counterpart on comparable orders over the same multi-week timeframe – with Chicken Ranch Pizza, BBQ Beef Pizza, Pepperoni Pizza, milkshakes and the infamous Chicken Taco Joe ranking as the most popular menu items.

Ahmed El Batran of H.J. Middle East L.L.C. plans to open several more Happy Joe’s restaurants across Egypt over the next five months, starting with locations in the affluent Giza suburb of SODIC, the prestigious Mall of Egypt and the Mall of Arabia before the end of the year.

“We couldn’t be prouder of the work that Ahmed and his team have done on this incredible opening in Roxy,” said Happy Joe’s Chief Happiness Officer, CEO and President Tom Sacco, who flew to Cairo to attend the festivities. “We’ve even been able to learn from this experience and will be testing out some changes the H.J. Middle East team made to the Chicken Ranch Pizza and the BBQ Beef Pizza in select U.S. markets. Now, we’re fully expecting Ahmed and his team to produce record sales on their next opening in west Giza, starting with a fabulous pre-opening party, including U.S. and Egypt government dignitaries, professional athletes, and a strong media buzz.”

For the young, and young at heart – from Iowa to Egypt – there’s nothing like a birthday celebration at Happy Joe’s, complete with sirens, horns, flashing red lights, an electric, oversized model train, hand-scooped ice cream, and a special song from the team. Pizza lovers will marvel at the abundant and superior toppings on Happy Joe’s specialty pizzas – such as the 200+ pepperonis stacked on a Lollapalooza pepperoni pizza! Happy Joe’s also offers a variety of breakfast pizzas, dessert pizzas, appetizers, pastas, sandwiches, a lunch buffet and daily specials. Happy Joe’s creates magical memories that last a lifetime.

SOURCE Happy Joe’s Pizza & Ice Cream

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