New Year, New Flavor of the Month: Introducing Butterscotch Blondie
January 04, 2023 // Franchising.com // It’s funny how something new can be so familiar, so comforting. Like our new January Flavor of the Month, Butterscotch Blondie. One bite of Yellow Cake Batter flavored Ice Cream bundled with Butterscotch Swirls and Blondie Brownie Bites, and it’s instantly like you and your friends are sneaking a midnight snack during a sleepover. Or, you know, maybe making a New Year’s resolution to just chill more and realizing our new Flavor of the Month can help you do it.
When the Baskin-Robbins® team was developing this flavor, we found an outstanding gooey Butterscotch Swirl that we couldn’t say no to the first time we tried it. To give a modern take on a tried-and-true classic flavor, we paired the decadent Butterscotch Swirl with a Yellow Cake Batter flavored Ice Cream and dreamy Blondie Brownie Bites. A feel-food flavor, you can cozy up with Butterscotch Blondie in a cup or a delicious Waffle Bowl all month long. To make things sweeter, guests can receive a free Waffle Bowl with the scoop* of their choice from Jan. 1-24 when they redeem their Baskin-Robbins mobile app coupon at checkout**.
Giving butterscotch the upgrade you didn’t know it needed, the Yellow Cake Batter flavored Ice Cream envelopes the scoop with the sweet flavor of a delicious yellow cake, and the Blondie Brownie Bites give the scoop a rich texture and pair perfectly with the Butterscotch Swirls. And this Jan. 31, guests can even get this indulgent treat 31% off.
At Baskin-Robbins®, we seize the yay every day, but especially on the 31st of the month. Burt Baskin and Irv Robbins founded Baskin-Robbins on one simple idea: ice cream should be an everyday treat and every day should have a new flavor to enjoy. That’s why our founders introduced 31 flavors – so everyone could celebrate the happiness ice cream brings to every moment with a different flavor every day of the month.
Over 75 years later, our celebration of variety, flavor innovation and those original 31 flavors remain close to our hearts. So close, that we think the number 31 itself is worth celebrating. On Jan. 31, guests can receive 31% off all scoops*** at their local Baskin-Robbins.
*Offer valid at participating U.S. Baskin-Robbins locations on any single or double scoop. Expires 1/24/23. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. May not be combined with any other coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law.
**Not signed up yet? Download the Baskin-Robbins Mobile App today and receive a free regular scoop* upon account creation, and stay tuned for many sweet deals to come!
***Offer valid on the 31st of the month, starting on 1/31/23. Waffle cones, toppings, and sundaes are excluded from discount. Not valid on delivery. ©2023 BR IP Holder LLC. Pricing may vary.
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