MassageLuXe Prepares to Hit Franchising Milestone
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MassageLuXe Prepares to Hit Franchising Milestone

Nation’s Fast-Growing Spa Franchise on Track to Open 100th Location in 2023

January 19, 2023 // // ST. LOUIS, Mo. - Building on significant growth in 2022, MassageLuXe, the fast-growing massage and spa franchise delivering the highest standard of services in the membership-based massage, facial, and waxing industry, is on pace for a record-breaking 2023.

With an aggressive but smart growth strategy in place, MassageLuXe signed 17 new franchise locations last year - an achievement that puts the brand on track to reach its goal of expanding to 100 franchise locations areas by the end of this year.

“Only 16% of brands reach the 100-franchise milestone. With 76 MassageLuXe locations currently, we are excited that this target is within our reach,” says Mark Otter, MassageLuXe CEO. “The amazing growth is a testament to the success and stability of our recession-resilient franchise model powered by recurring revenue.”

Recurring revenue comes from the highly successful MassageLuXe membership model to encourage ongoing client participation and visits and create steadier sales cycles. The brand also offers gift cards and a variety of products and service add-ons for additional revenue streams.

Founded in 2007 in St. Louis, Missouri, the MassageLuXe franchise model maintains a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life through massage therapy and related services in a comfortable, relaxing, and luxurious environment.

The success of MassageLuXe is also bolstered by the demand for massage therapy, as benefits are now widely recognized by physicians and other health professionals for its positive impact on the body and mind. As a result of this interest, massage therapy is now an $18 billion industry.

A recent survey from the American Massage Therapy Association reveals a big shift in the outlook and attitude toward massage therapy.

  • 88% of participants viewed a massage as beneficial to overall health and wellness.
  • 63% of consumers who got a massage for health and wellness reasons stated it was part of a treatment plan from a doctor or medical provider.
  • Nearly half of consumers state that they use massage therapy for relaxation or stress reduction.
  • Just 16% of consumers list pampering as their primary reason for a massage.

As those statistics show, massage therapy is no longer considered a luxury experience. It is now thought of as an attainable and highly sought out health and wellness option for people of all walks of life and income levels.

Just like the change in mindset toward massage therapy, MassageLuXe leads the way in changing the accessibility of ownership of a massage therapy-based business into a reality for people who thought it was beyond their reach.

“The ownership profile at MassageLuXe is very diverse. From experienced entrepreneurs to first-time business owners, we offer a perfect business opportunity for anyone looking for a sold investment” says MassageLuXe Chief Growth Officer Kristen Pechacek. “We allow our franchisees to choose the ownership style that suits their needs. For example, many MassageLuXe franchisees run their business alongside full-time careers. With a strong management team in place, MassageLuXe is designed to be the perfect option for someone who is looking for a semi-absentee investment opportunity.”

To learn more about MassageLuXe, visit

For more information about MassageLuXe franchising, visit

About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 70 locations across 19 states and is planning to expand to 250 locations in the next four years.

SOURCE MassageLuXe


Media Contact:

Nancy Bostrom

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