Vitality Bowls Continues to Revolutionize Healthy Eating in North Carolina with New Superfood Café Opening in Charlotte
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Vitality Bowls Continues to Revolutionize Healthy Eating in North Carolina with New Superfood Café Opening in Charlotte

Local Entrepreneurs Expand Healthful Offerings for Residents in the Queen City

January 26, 2023 // // CHARLOTTE, N.C. – Vitality Bowls, the leading superfood restaurant brand that specializes in açaí bowls, smoothies, wraps, salads and more, announced today the opening of a new café in Charlotte.

“I’m looking forward to sharing the Vitality Bowls experience with the Charlotte community,” said Karthick Natarajan, owner of Vitality Bowls Charlotte. “There is so much potential for Vitality Bowls in this city, given the local demand for clean and nutritious offerings. I look forward to bringing the full Vitality Bowls experience to Charlotte residents.”

The new café will be conveniently located at 1414 South Tryon Street, near the Bank of America stadium. This restaurant will be the third Vitality Bowls café in North Carolina. To celebrate, the café will be offering a Buy One Get One Free medium and large açaí bowls Friday, January 27 and Buy One Get One 50% any menu item, Saturday, January 28 through Sunday, January 29.

Over the last decade, Northern California-based Vitality Bowls has become a bonafide leader in the health food industry. The sophisticated, dynamic cafés play perfectly into the unique collection of superfood menu items, all containing extraordinary ingredients packed with antioxidants and high nutritional values.

Vitality Bowls offers made-to-order healthy favorites for every meal of the day, featuring the widest variety of unique superfoods. Guests can choose from a range of delectable options, such as the Dragon Bowl (featuring pitaya, mango juice, coconut milk, bananas, pineapple and raspberries) and their signature Vitality Bowl (with organic açaí, bananas strawberries).

In addition to açaí bowls and smoothies, the brand boasts a diverse menu that includes warm and savory items including salads, grain bowls, wraps and toasts loaded with nutritional ingredients and a wide range of superfood toppings. Options include the crowd-pleasing Vitality Wrap, made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, garlic aioli and superseed crunch in a tomato basil tortilla.

Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, giving the purest taste possible.

“Karthick is the perfect person to continue to grow the Vitality Bowls brand in the North Carolina area,” said Tara Gilad, Co-founder of Vitality Bowls. “His commitment to the community is outstanding, and he truly understands the value in providing his guests with safe, healthy food options.”

There are currently 127 Vitality Bowls locations open or in development across the United States.

About Vitality Bowls

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.

Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.

In 2022, Vitality Bowls was named a Top Food Franchise in Entrepreneur Magazine, claiming one of the top five spots in the “Açaí Bowl” category. Additionally, in 2023 Vitality Bowls was named a top emerging brand in Franchise Journal.

To learn more about Vitality Bowls franchise opportunities, visit and for more information about the brand, visit the company website at

SOURCE Vitality Bowls


Media Contact:

Annmarie Lavorata
All Points PR
Cell: 815-575-1974 

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