How many American brands are present in Spain?
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How many American brands are present in Spain?

How many American brands are present in Spain?

The Statistical Studies Service of the Spanish AEF ( Asociación Española de Franquiciadores) has prepared -as it has been doing since 2002-, the annual report "The Franchise in Spain 2023", with data closed as of December 31, 2022, in which the main conclusion is that the franchise system has coped with the crisis caused by the pandemic, as the data shows that the turnover figure has grown by 2.9%, going from the 26,154.3 million euros registered at the end of 2019 to the 26,929 million invoiced at the end of 2022.

In turn, another relevant fact is that franchising continues to be a business model that generates employment, since in 2022 it gave work to 303,595 people, compared to the 294,231 it employed in 2019, which is equivalent to an increase of 3.18%.

In relation to the number of networks that make up the franchise system, if at the end of 2019 it was made up of 1,381 networks, this figure is 1,375 at the end of 2022, therefore, 6 fewer networks, which represents a decrease of 0.5 %.

In relation to the number of open establishments, if at the end of 2019 there were 77,819 operational premises, at the end of 2022 that figure was 77,246, therefore, 573 fewer establishments, which is equivalent to a decrease of 0.7%. report "The Franchise in Spain 2023", with the official data that reflect the reality of the franchise system in our country, which at the end of 2022 has grown in its billing variables and generated employment, registering a less relevant and significant decrease in the number of networks and establishments.

Regarding American brand present in the country, we can be found actually in Spain 46 brand and this positioning Unites States in the second place after France and before Italy.


The study specifies that the Spanish franchise system is currently made up of 1,375 networks −0.5% less than in 2019, the year in which 1,381 networks were counted−, of which 1,137 are of national origin (82.6% ) and the remaining 238 brands (17.4%) come from a total of 24 countries, especially France (51 brands), the United States (46), Italy (43), the United Kingdom and Portugal (16). Of these 1,375 franchises, the sector with the largest number of brands is "Hotels/Restaurants", with a total of 224 networks, integrated into six activity subsectors, followed by the "Fashion" sector, with 213 chains, broken down into eight subsectors, and "Beauty/Aesthetics", with 107 networks.


Regarding the turnover obtained by the franchise system as a whole at the end of 2022, the registered figure was 26,929 million euros, compared to the 26,154.3 million invoiced in 2019, which means a growth of 2.9%, with 775 million euros more.
Of this global figure, own establishments billed a total of 10,342.2 million euros for the 9,269.8 million billed in 2019, therefore, 10.4% more (1,072.4 million euros more); in turn, the franchised premises invoiced 16,586.7 million euros for the 16,884.4 million invoiced in 2019, 1.7% less (297.7 million euros less).

By sectors, and as usual in recent years, and more so because they did not close their establishments during the pandemic, the one with the highest turnover was "Food", with a total of 8,900.7 million euros. This is followed by “Hospitality/Fast Food”, which had a turnover of 3,081.4 million euros; “Hospitality/Restaurants/Hotels”, an activity that billed 2,380.6 million, and “Services/Transport”, whose billing was 1,636.4 million euros in 2022.


Regarding the number of operating establishments, at the end of 2022 there were a total of 77,246 stores operating in Spain, of which 20,999 were owned and the remaining 56,247 were franchised. In total, there were 573 fewer establishments than at the end of 2019, when there were 77,819 open points of sale, which represents a decrease of 0.7%.
Regarding the sectors, the one with the greatest number of open establishments is, once again, “Food”, with a total of 13,473. This is followed by “Hospitality/Fast Food”, with 4,636 stores; "Beauty/Aesthetics", with 4,349 points of sale, and "Travel Agencies", with 4,097 stores.


One of the most significant aspects of the franchise system is that, despite the difficult situation experienced in the last three years, it continues to generate employment in Spain. In this way, at the end of last year 2022, this business model gave work to 303,595 people, 9,364 more than in 2019 (3.18%). Of this number, 104,629 work in their own premises (10,122 more than in 2019) and the remaining 198,966 people in franchised establishments (758 less than at the end of 2019).
By sectors, those that generate the greatest number of jobs are “Food”, in which 72,912 people work; “Hospitality/Fast Food”, 43,258 workers; “Hospitality/Restaurants/Hotels”, which employs 22,368 people; “Beauty/Aesthetics”, in which 13,555 people work, and “Services/Transport”, which employs 13,210 people.


Finally, of the 1,375 networks that currently make up the franchise system in Spain, the Autonomous Community with the largest number of central franchisors continues to be Madrid, with 401 (34 more than in 2019), followed by Catalonia, with 318 ( 17 less); the Valencian Community, with 176 (one plant less than in 2019); Andalusia, with 157 (4 less than in 2019), and Galicia, with 48 (2 less than in 2019). Between these five Communities they account for 80% of the total number of brands that make up this business model in our country.
It should be noted that the Community of Madrid is also the one in which the power plants established there bill the most, with a total of 12,802.1 million euros, leaving Catalonia next, with 6,978.8 million. Likewise, the power stations in the Community of Madrid are the ones that generate the most jobs, 136,582, and more stores are open throughout the national territory, 29,007, ahead of Catalonia, whose power stations employ 80,316 people and add up to 22,480 operating establishments distributed for Spain.

When assessing the data in this report, Luisa Masuet, President of the AEF, assures that "the franchise system has shown great strength to overcome the adverse circumstances we have been experiencing since 2020. Brands have experienced growth of 2 .9% in billing, exceeding the figure billed in pre-pandemic, also managing to generate employment. This business model shows once again that it is a mature and dynamic system, capable of facing times of crisis”.

For his part, Eduardo Abadía, Executive Director of the AEF, points out that "the data at the end of the 2022 financial year are positive for the franchise system, with separate growth in turnover and job creation, and insignificant decreases in the number of networks and establishments. Without a doubt, the franchise has been able to adapt to the new reality of the market, thanks to work, effort, and its capacity for innovation”.



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